Director of Demand Generation, Life Sciences

At Definitive Healthcare, our passion is to transform data, analytics and expertise into healthcare commercial intelligence. We help clients uncover the right markets, opportunities and people, so they can shape tomorrow's healthcare industry. Our SaaS platform creates new paths to commercial success in the healthcare market, so companies can identify where to go next.
Our employees are kind, collaborative, energetic, approachable and driven. On top of that, we value the unique perspectives, backgrounds and voices of our employees. Why? Because their diverse experiences drive new ideas and help us build a better community.
For over 10 years, we've built a collaborative culture driven by employees who share a passion for improving the healthcare ecosystem, enjoy giving back to the local community and value diversity and inclusion.
One of the hallmarks of our culture is our commitment to community service. Through the DefinitiveCares program, employees can work with their choice of more than 40 charitable organizations, supporting causes from hunger and homelessness to healthcare, LGBTQ+ issues, racial justice, women's initiatives and more. 2021 marked the sixth year that we had 100% employee participation in DefinitiveCares.
We also provide a range of opportunities for employees to connect with each other. Employees can join any of our employee run affinity groups supporting causes such as women's empowerment, LGBTQ+, Black, indigenous and people of color (BIPOC), disabilities and working parents and potential for many more. Affinity groups often enable greater education companywide through training, events and speaker series.
We're also a great place to work. For five years in a row, we've been recognized by the Boston Business Journal and the Boston Globe as a best place to work in Massachusetts. In 2022, Energage recognized us for Culture Excellence in Compensation & Benefits, Innovation, Great Leadership, Purpose & Value and Work-Life Flexibility!
Think you'd be a good addition to our team? Explore our available positions here. We'd love the chance to get to know you.
We are seeking a data-driven and strategic Director of Demand Generation to lead the planning, execution, and optimization of B2B marketing campaigns focused on the Life Sciences industry. This role is critical in driving pipeline growth, accelerating customer acquisition, and optimizing full-funnel marketing performance. The ideal candidate has a deep understanding of B2B demand generation strategies, account-based marketing (ABM), and digital marketing tactics tailored to the unique challenges and opportunities within the Life Sciences sector .
This is a high-impact role that requires strong cross-functional collaboration with Senior Sales Leadership, Product Marketing, and Sales/Marketing Operations to ensure alignment on revenue-driving initiatives.
Key Responsibilities
Strategy & Leadership

• Develop and execute a comprehensive demand generation strategy to drive awareness, engagement, and pipeline growth within the Life Sciences market.
• Own pipeline and revenue goals , partnering with Sales to ensure marketing efforts align with business objectives.
• Lead account-based marketing (ABM) initiatives to target key Life Sciences accounts with personalized, multi-channel campaigns.
• Leverage data and analytics to continuously refine campaign strategies and improve marketing ROI.

Campaign Execution & Optimization

• Design and implement multi-channel marketing campaigns including paid media, content marketing, email nurture programs, SEO, webinars, and events.
• Optimize lead generation and conversion strategies , improving MQL-to-SQL conversion rates and pipeline velocity.
• Work closely with Product Marketing to develop compelling messaging, content, and positioning tailored for Life Sciences buyers.
• Partner with Marketing Operations to refine lead scoring, tracking, and attribution models for more accurate performance measurement.

Collaboration & Enablement

• Align with Sales leadership to ensure marketing initiatives support pipeline goals and enable effective lead follow-up.
• Collaborate with Marketing Ops & Analytics to monitor campaign performance, track KPIs, and provide insights for optimization.
• Manage relationships with external vendors to maximize marketing impact.

Qualifications

• 7+ years of direct experience in B2B demand generation, growth marketing, or related roles, in Life Sciences, Healthcare, and SaaS industries .
• Proven track record of developing and executing high-performing demand generation campaigns that drive pipeline and revenue growth. Please be prepared to provide specific campaign examples, along with key metrics and outcomes.
• Strong expertise in account-based marketing (ABM), paid media, SEO, email marketing, and digital demand generation tactics .
• Experience with marketing automation platforms (Marketo/HubSpot) and CRM tools (Salesforce preferred) .
• Strong analytical skills with the ability to interpret complex data, report on key metrics, and optimize marketing performance.
• Excellent collaboration and communication skills with the ability to work cross-functionally with Sales, Product Marketing, and other cross-functional leadership.
• Knowledge of Life Sciences industry trends, buyer personas, and regulatory considerations is required .

Ready to drive demand and accelerate growth in the Life Sciences space? Apply today!
Why we love Definitive, and why you will too!

• Industry leading products
• Work hard, and have fun doing it
• Incredibly fast growth means limitless opportunity
• Flexible and dynamic culture
• Work alongside some of the most talented and dedicated teammates
• Definitive Cares, our community service group, gives all of us a chance to give back
• Competitive benefits package including great healthcare benefits and a 401(k) match

What our Employees are saying about us on Glassdoor:
"Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed."
-Business Development Manager
"Great team. Amazing growth. Employees are treated very well."
-Research Analyst
"I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."
-Profile Analyst
If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter.
If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.
Definitive Hiring Philosophy
Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you're interested in working in a fast growing, exciting working environment - we encourage you to apply!
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Please note : All communications regarding the hiring process at Definitive Healthcare will come directly from one of our corporate recruiters or coordinators with an @definitivehc.com email address. We will never request any money transfer or purchase of equipment with a promise of reimbursement. If you receive any suspicious communications, please reach out to [email protected] to confirm your status in the application process.