Director, Consumer Insights - Gap Brand

KEY RESPONSIBILITIES  

• Lead Insights for Gap brand, including Gap Factory, to define and execute against a research roadmap that you own and evolve and spans across brand functions including Product, Marketing, Strategy and Experience  

• Develop and foster strong partnerships with other Gap brand business stakeholders and serve as a trusted SME for insights  

• Collaborate with other insights and analytic functions such as Data Science and Audience Intelligence teams and other key functions to enhance insights and create a holistic view of the customer 

• Influence senior leaders to take action through your and your team’s compelling work  

• Deliver compelling presentations to Business Partners/Senior Stakeholders driving clear understanding, empathy and accountability for improving our customer perceptions and experiences 

• Drive Customer Centricity throughout the Gap brand through proactive delivery of insights based on business needs  

• Coach an experienced team member to develop and grow their career based on areas of opportunity 

• Speak up and defend the consumer POV while successfully building productive working relationships with colleagues 

• Promote a ‘one team’ environment through close partnerships across all of Consumer Insights, Strategy and other functions. 

KEY EXPERIENCES 

• You have extensive professional experience in Marketing Research, Consumer Insights,  and/ or Strategic Management consulting 

• You have a proven record of delivering consumer led business outcomes though leadership of a team from structuring work, people and interdependences; prioritizing; executing under tight timeframes and presenting and influencing outcomes based on learnings 

• You have very strong analytical skills and are able to develop hypotheses and prove them out by digging into data.  

• You have a natural curiosity: always asking the next question and seeking to understand at the nuanced level to spark a new idea 

• You can easily see the forest through the trees, turning ambiguous business questions into research approaches that address them 

• You are an excellent storyteller who can connect dots and develop compelling and actionable insights through your strong writing, speaking, and communication skills (ability to synthesize information into a clear, simple story and visualize data)  

• You are able to assess relatively complex situations and analyze data to make judgments and recommend solutions, utilizing expertise of CI and an understanding of functions and business units. 

• Proactive – you are not an order taker waiting for research requests but rather you form hypotheses around the businesses biggest opportunities and prove them out with research.