Director, Brand Marketing

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

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At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

The Director, Brand Marketing is responsible for leading brand marketing and branch merchandising efforts across the AAA-MWG footprint. As a Director, Brand Marketing, you are a steward of the AAA brand, serving as a Brand Marketing lead liaison between our Club and creative/media agencies, ensuring the Parent-Brand idea is implemented strategically and consistently.

RESPONSIBILITIES / JOB DUTIES

• Selects and manages creative agencies, leading agency and CMO creative briefings to ensure branding efforts are aligned with business objectives
• Manages the lead media agency, ensuring our media dollars are spent effectively and aligned to business goals
• Leads our annual brand planning process across lines of business
• Partners with product marketing and other cross-functional Team Members to support marketing activities such as product, branding, content, and messaging
• Leads our Club’s brand content creation/curation, business brand standards, and content style guides
• Leads the branch merchandising team, responsible for partnering with branch operations, real estate/construction, and sales to ensure the look, feel, and experience of our materials match the desired brand experience across our retail footprint
• Actively participates and provides thought leadership in all aspects of the business unit planning and creative process
• Responsible for the ownership, negotiation, and execution of corporate sponsorships
• Responsible for managing budgets, schedules, work plans and performance standards

KNOWLEDGE / SKILLS / ABILITIES

• Experience with integrated, omnichannel Marketing, preferably brand marketing at the capacity of a Senior Brand Marketing Director/Manager. The candidate must also have had successful experience in launching and driving branded marketing campaigns that have built momentum for a brand’s awareness and Member retention/acquisition.
• Experience leading the work of a creative and media agency, with a strong understanding of the creative development and media planning/buying processes
• Experience evaluating creative from various business partners and lines of business, and providing feedback, guidance, and direction
• Ability to influence and lead within the organization as a brand expert/advocate
• Ability to handle multiple projects and deliverables at all levels of the organization with quick turnaround (strong bias to action)
• Willingness to stretch outside of comfort zones and seek constant improvement of techniques via leveraging outside partners
• Ability to self-prioritize and deliver against competing concurrent projects. Ability to deliver on tight timelines and move quickly with cross-functional teams to execute on decisions while maintaining attention to detail
• Self-driven with the ability to work in a self-guided manner
• Superb communication, organization, and interpersonal skills

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We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $149,109.00 - Mid: $166,315.00- Max: $183,518.00

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