Director, Brand and Omnichannel Marketing Aesthetics

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Director, Brand and Omnichannel Marketing
Location : Thornhill, Canada
 

Job Description
We are seeking a dynamic and strategic Director, Brand and Omnichannel Marketing to lead the execution of comprehensive marketing strategies that drive brand growth and customer engagement. This role leads all aspects of brand marketing, while overseeing omnichannel initiatives, ensuring an integrated, consistent experience across all touchpoints. Additionally, this role leads the brand marketing team while collaborating with cross-functional teams to optimize customer touchpoints, enhance brand visibility, and drive sales performance.
Key Responsibilities

• Strategic Planning: Develop and execute comprehensive brand strategies and campaigns that align with overall business goals and enhance brand equity across all channels and touchpoints.
• Omnichannel Strategy: Lead integrated marketing campaigns across both digital and traditional channels, ensuring a seamless customer / consumer / patients experience and optimizing for ROI.
• Marketing innovation & digitalization: Drive innovation in marketing programs, B2B / B2B2C / DTC activation and digitalization across all touchpoints and initiatives.
• Customer-Centric Focus: Drive a customer-first approach, enhancing loyalty and engagement through personalized brand experiences.
• Data-Driven Insights & Analytics: Use marketing analytics, data to derive actionable insights, optimize strategies, and provide strategic recommendations for the Canadian market.
• Market Research: Analyze market trends, consumer insights, and competitive landscape to inform marketing strategies and identify growth opportunities.
• Team Leadership & Collaboration: Build and lead a high-performing marketing team and foster a culture of innovation and accountability, while collaborating with cross-functional teams to ensure executional excellence.
• Performance Measurement: Establish KPIs and metrics to assess the effectiveness of marketing strategies and adjust plans based on performance data.
• Budget Management: Oversee the marketing budget, ensuring effective allocation of resources and delivering strong ROI through measurable outcomes.
   

Skills & Qualifications

• Hands-on, dynamic team player thriving in fast-paced environments with a strong external and customer focus.
• Minimum of a BSc or BA (science or business preferred), with an MBA as an asset
• A minimum of seven (7) years of experience across pharmaceuticals, aesthetics, skincare
• Team leadership experience is a benefit
• Experience with driving brand recommendation with share of mind with Dermatologists and/or allergists
• Proven ability to think strategically as well as execute and implement
• Strong interpersonal skills and ability to manage complex customer & internal relationships
• Strong communicator, both written and verbally with excellent presentation skills
• Ability to multi-task under pressure
• Ability to work both independently and with a team; is ready to hit the ground running

What we offer in return

• A great work environment with an inspiring work ambiance
• Growth and development possibilities
• An excellent benefits program starting day one
• Pension program after one year of service (company contribution of up to 10%)
• Tuition Reimbursements
• Service awards program
   

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
• The next step is a virtual conversation with the hiring manager 
• The final step is a panel conversation with the extended team
   

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.