Job Description:
As the Director, Audience & Insights, you will be a leader in pioneering growth for our client through an audience first, people-based marketing approach. You will bring a point of view across business dynamics, cultural + societal shifts, audience insights, media trends, creative influences, and tech innovations that inform media channel and partnership recommendations. You will play an important role in our team's hybrid offering combining the best of Strategy, Research & Insights and Data Science into an integrated product that advances our client's position as a best-in-class modern marketer that inspires performance.
You will take a lead in the strategic planning process, developing relationships with Planning leads, nurturing an indispensability with clients, and maximizing collaboration potential with creative agencies and vendor partners alike. You will identify solutions, partners and collaborations that can move towards an eventual answer.
Playing an important leadership role on the team, you will also mentor team members – impartation of knowledge, debriefing for areas of improvement and identifying opportunities to stretch team members for growth. You will also be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in.
This is a remote position reporting to EVP, Technology, Data and Analytics.
Ideal Candidate Superpowers
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Desire to explore the unknown for the sake of uncovering 'amazing'
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Experience translating numbers into meaningful intelligence
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Natural connector and ability to use network to lead collaboration
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Create team environment of empowerment / celebration
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Hands on expertise with multiple audience/insights tools - both internal and external
Qualifications
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Bachelor's Degree and 10+ years' experience in strategy, research, and/or planning – Tech client experience a plus
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Experience in leadership defined as exerting influence from a product, relationship, and process perspective in previous roles
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Portfolio of past deliverables covering business intelligence, target engineering, consumer insights, media strategies, vendor ideation, thought leadership
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Success in building 360-degree relationships – with key stakeholders, among peers and with mentees
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Command of syndicated resources - MRI-Simmons, GWI, Numerator / Competitrack, YouGov, Nielsen Ad Intel, eMarketer, Mintel, Forrester, Social Listening tools (Brandwatch, Buzzsumo, Unmetric
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Ability to learn and master bespoke tools
Additional information
The anticipated salary range for this position is $113,000 - $182,850. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com.
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Location:
New York - 150 E 42nd
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
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