Job Description:
You will lead the marketing communications strategy and activation for our technology-driven practice areas. This is a high-visibility role where you will work with our Americas and Global Leadership Teams to activate full-funnel campaigns. Our ideal teammate is someone who articulates inspiring stories that weave together multiple narratives: capabilities, clients and expertise. In this role, you'll have command of communications planning, channel strategy, and marketing activations.
Reporting to the VP, External Communications, Americas, you will bring together a "pod" of communications and marketing professionals to develop an annual plan for CXM and Integrated Solutions. We are looking for a balance of strategy, relationship-building, understanding of dentsu's solutions, and storytelling skills.
You Will:
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Lead the delivery of go-to-market plans. Promote storytelling as an important aspect of marketing communications activities.
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Lead media relations and press relationships.
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Oversee and maintain brand consistency including visual identity and messaging.
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Build thought leadership profiles of senior CXM executives and accelerator clients. Demonstrate command of bylines – sourcing ideas from subject matter experts and creating content for earned, owned and sponsored opportunities.
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Plan client communications and media engagement strategies designed to enhance practice reputation, promote creative positioning and lift brand efficacy with external partners, including press, clients and industry partners.
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Partner with clients on proactive and reactive marketing communications strategies related to campaign launches, new business wins, corporate positioning and thought leadership opportunities.
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Architect strategic content programming and thought leadership for owned, earned and sponsored events, positioning dentsu and valued clients.
You Have:
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10+ years of in-house or agency experience, ideally in the advertising industry
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Experience taking story ideas from concept to launch – creating themes that can be weaved through public relations, social, digital and more
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Established relationships with a broad range of media and outlets
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Experience leading campaigns or programs around entertainment, content or talent/creator storytelling
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Experience managing a crisis communications function and mitigating high-profile business and consumer issues with press, employees, and partners
Additional information
The anticipated salary range for this position is $94,000-$152,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com
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This is a hybrid role.
Location:
New York - 150 E 42nd
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent
Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
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