Digital Strategist

Zero Overview

Zero is a creative studio founded in NYC. Our intention is to create an environment where multidisciplinary teams can solve problems for progressive and contemporary brands. We aim to constantly re-evaluate what it’s like to work with a studio and provide a high degree of value and service to our clients and our team.

Our studio seeks an individual with a diverse background and the ability to succeed with a wide array of motivated and creative individuals. We believe that process is at the core of our success - and are continually seeking to evolve ours to get the most out of each engagement. The unique and complex problems that face our clients call for fresh and strategic thinkers.

 Position Overview

As a Digital Strategist, you will provide critical support to fulfilling the mission of Zero Studios with an opportunity to help challenge and define best practices. An entrepreneurial spirit and business-oriented focus are paramount. This position plays a pivotal role in defining and executing digital strategies for Zero clients including, defining digital roadmaps, e-commerce strategies, and broader digital ecosystem thinking.

As a Digital Strategist, our expectation is that you approach the day-to-day with a positive, and solutions-oriented mindset. We believe the traits of kindness, respect, and empathy are vital to the role and a high degree of emotional intelligence and strategic thinking will be keys to success.

 Roles & Responsibilities

Lead & Develop E-commerce strategies

• Create digital marketing strategies tailored to the target audience and aligned with business goals that consider the entirety of the brand’s digital ecosystem (from social to web to external platforms) 
• Strategic planning should incorporate all aspects of the customer journey from awareness, conversion, and retention
• Maintain multiple e-commerce channels (d2c, digital retail, etc) for small to mid-sized client
• Contribute ideas to the digital strategy phase of projects as well as ongoing digital roadmaps

Entrepreneurial Mindset

• Ability to understand business models & corresponding goals to develop roadmap recommendations for small (up to 5m in annual rev) to midsized businesses (5-50m in annual rev).
• A strong network is recommended to be able to source & collaborate with.

Technical & Quantitative

• Well-versed in technical stacks, tools, and integrations that allow you to collaborate with technologists to accomplish marketing & business goals
• Analyzing metrics. Use analytics tools like Google Analytics to track campaign performance, identify trends, and optimize strategies. This analysis also includes monitoring metrics like engagement rates, website traffic, and conversions. 

Collaboration 

• Work closely with all integrated teams, account, technology, social, and clients to execute cohesive strategies & roadmaps.

Trend & Research Focused

• You should be passionate about being in the know and curious about the latest happenings across the digital landscape. You should be sharing inspiration and ideas both internally as well as with clients.
• Monitoring market trends. Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever-evolving digital landscape.

Marketing

• Collaborate and contribute to the development of marketing calendars & website roadmaps for clients
• Manage digital campaigns across various platforms, ensuring alignment with brand messaging and KPIs, including social media strategy and paid search efforts.
• Executing email campaigns. Planning and managing email marketing initiatives to engage the audience and nurture leads, ensuring alignment with broader marketing strategies.

 Skills & Competencies

• Creative & Entrepreneurial Mindset: Strong problem-solving skills and creativity that will push Zero and our clients beyond the standards of “best practices.”
• Digital Expertise: In-depth knowledge of website & digital best practices as well as bigger picture strategic thinking that focuses on growing a business.
• Analytical Skills: Proficiency in data analysis tools to assess campaign performance and derive actionable insights for optimization.
• Technical Skills: Familiarity with CRM platforms, content management systems, and marketing tools such as Google Analytics, Email, and overall marketing tools & platforms.
• Communication Skills: Strong written and verbal communication skills to collaborate effectively with stakeholders, cross-functional teams, and external partners.
• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet tight deadlines.
• Adaptability: Flexibility to adjust strategies based on analytics, industry trends, and evolving customer needs.

 Experience

At least 3-5 years of experience in digital marketing, e-commerce manager–Shopify specifically–or a similar role within the digital media or e-commerce sectors. Experience should include hands-on management of a brand in-house and/or multiple clients as a part of an agency.

 Reporting Structure

This position currently reports to the Managing Director.

Full Time Benefits

• Multiple medical plans with up to 80% of premiums covered by Zero
• Multiple dental plans fully covered by Zero
• Three weeks (15 days) vacation
• Seven days of paid sick time
• Twelve paid holidays
• Paid holiday break between Christmas and New Years
• Short Term Disability Insurance
• 401(k) with match after (3) months of full-time regular employment
• Charitable Match & Employee Milestone Programs
• Commuter Benefits
• Additional benefits are available with details provided upon request or during onboarding