About Us:
Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its digital and television platforms, including more than 300,000 hours of programming produced annually by our business units. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar Digital is a Google Premier Partner, reserved for only 3% of participating companies. We offer an impressive sweet of targeted digital products for our advertisers: CTV/OTT, Pre-Roll/Post-Roll, YouTube, Geofencing, SEM, Social, Streaming Audio and more.
Job Description:
The Digital Sales Coordinator will work with Account Executives once a client agrees and signs a contract, to ensure orders are booked properly in our systems, launched on time with outstanding creative, and delivering KPIs as promised. As the campaign runs, you will look for opportunities to optimize the campaign if needed and once the campaign is completed, you will help create a recap of performance based on pre-determined KPIs.
Key Responsibilities:
- Be an expert and resource in all internal systems and programs for Digital and Television ad execution
- Onboard, enter, execute, optimize, and recap digital campaigns
- Ensure campaigns are delivering on metrics and KPIs
- Utilize data to recommend optimizations for campaigns
- Create digital ads for client campaigns on-time and with client and AE approval
- Have a complete knowledge and understanding of all Nexstar Digital products and services
- Book paid lifestyle segments for clients
- Coordinate with lifestyle show producers to ensure they receive all client assets and information prior to segment filming
- Send daily emails to all clients that appeared on lifestyle show with links and assets from their appearance
- Enter client TV ad orders into station systems
- Help AEs ensure their clients pay in a timely manner
Qualifications:
- 2+ years of digital marketing, digital advertising sales, digital advertising project management or like experience preferred
- Basic knowledge of the local digital marketing service product offerings
- Motivated, enthusiastic, self-starter who can work effectively both independently and while collaborating in a team environment
- Effective communication skills
- Ability to interact positively with co-workers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed expectations
- Meaningful contributor in sales meetings, especially on digital marketing topics
- Be an effective partner with the market's sales team in generating digital revenue
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Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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