Who We Are
Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
We are seeking a Digital Product Summer Intern (June - August) to support our digital product initiatives as we identify opportunities, develop digital solutions, and grow our digital products. This is a consumer centric role, working to translate the needs of the consumer into online business opportunities. You’ll learn how digital products play a key role in merchandising, site conversion, and other areas of the purchase journey. You will be working directly with the Director of Digital Product
What you’ll be working on
- Support Product Development: Assist in the creation and maintenance of digital product roadmaps for eCommerce retail sites, helping prioritize features based on customer needs, business objectives, and market trends.
- Collaborate with Cross-functional Teams: Work with product managers, designers, developers, and marketing teams to ensure digital product enhancements align with business goals and deliver value to customers
- Site Optimization: Assist in analyzing site performance, user behavior, and key metrics to identify opportunities for improvement in usability, speed, and conversion rates
- Customer Experience Research: Conduct user research, review customer feedback, and analyze competitors to identify trends and insights to inform product decisions
- Content Management: Support the team in managing product listings, content updates, and digital merchandising across eCommerce platforms
- Test and Quality Assurance: Assist with testing new features, bug fixes, and updates to ensure they align with the brand's standards and provide a seamless user experience
- Data Analysis: Help with tracking KPIs, preparing reports, and analyzing data to measure the success of product initiatives and identify areas for further optimization
Must Haves
- Currently pursuing a degree in Business, Digital, Computer Science, UX Design, or a related field.
- Passion for digital products, eCommerce, and the online retail space.
- Strong ability to analyze data and generate insights to drive decisions. Familiarity with Google Analytics, Excel, or similar tools is a plus.
- Basic understanding of web technologies (HTML, CSS, etc.) and familiarity with CMS (Content Management Systems) is a plus, but not required.
- Ability to spot inconsistencies, test cases, and ensure product features are implemented accurately.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
- Creative and solution-oriented with the ability to adapt in a fast-paced environment.
Primary Location Salary Range:
The hourly rate for an undergraduate student intern in New York is $18
The hourly rate for a graduate student intern in New York is $22
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [email protected]
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here:
https://www.authentic.com/privacy-policy
Top Skills
What We Do
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Headquartered in New York City, ABG elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. Its brands have a global retail footprint across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and in more than 6,100 freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, David Beckham®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®.
For more information, visit authenticbrands.com.
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