Digital PR Specialist - IT

Posted 9 Days Ago
Be an Early Applicant
Ireland, Orkney, Scotland
Junior
AdTech
The Role
The Digital PR Specialist will lead PR efforts for the Italian casino brand, focusing on link-building strategies, collaborating with SEO teams, and maintaining media relationships. Responsibilities include writing press releases, developing outreach campaigns, and analyzing PR performance metrics.
Summary Generated by Built In

Gambling.com Group (Nasdaq: GAMB) is looking for talented individuals to join its diverse and growing team in Europe. Through a portfolio of brands -- including flagship website Gambling.com, as well as Bookies.com and the new Casinos.com -- Gambling.com Group helps online gamblers start their consumer journey with confidence by delivering best-in-class content featuring expert analysis, independent reviews, news, tips, odds comparisons and more.

The Group over its 16-year history has positioned itself as one of Europe’s premier performance marketing companies and is one of the leaders in responsible player acquisition across the regulated, global online gambling industry. The Group has won nearly every award in the gambling affiliate industry for sports and casino, most recently winning SBC Casino Affiliate of the Year and EGR Sports Affiliate in 2022, and is a two-time winner of the prestigious EGR Affiliate of the Year award.

Europe remains a key market of focus for the Group as it continues its period of exciting growth in 2023. The Group has offices in Dublin, its EU headquarters, and Malta.

The Group is looking for a native Italian to come in and lead PR and news efforts in the Italian market for it’s leading casino brand.

Responsibilities

  • Support the PR team in all areas of link-building including strategy, coordination, building, executing, monitoring and reporting link-building campaign in the IT market.
  • Work with the SEO team to connect digital PR efforts back to overall SEO performance.
  • Research and identify opportunities for new link-building campaigns with an emphasis on the topic of casinos.
  • Write pitches and press releases about our research, analysis, tools, and more.
  • Collaborate with content creators to develop linkable assets for outreach.
  • Assist with the maintenance and building up of social media platforms.
  • Communicate with media professionals to build relationships that result in links to our
    websites across multiple GEOs.
  • Develop and maintain these relationships with journalists, editors, bloggers, and podcasters.
  • Create and maintain media lists.
  • Collaborate cross-functionally with editorial, research, design, and SEO to execute Digital PR strategies.
  • Conduct competitive analysis to identify areas of opportunity.
  • Report on campaign KPIs and successes.

Requirements

  • Experience in digital PR outreach
  • Understanding of link-building via earned media placements
  • Comfortable working with data
  • Comfortable with ideation and thinking outside the box to develop new ideas for a niche topic
  • Outstanding research and writing skills
  • Experience earning media placements with backlinks

Perks & Benefits

  • Comprehensive private Healthcare Insurance
  • Flexible work environment and home office available
  • Home office allowance
  • Gym & Leisure Allowance
  • All the hardware and software you need to be successful
  • Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
  • Access to courses for Personal and Career Development
  • Company Paid Volunteer Day
The Company
HQ: Dublin
443 Employees
On-site Workplace
Year Founded: 2006

What We Do

Gambling.com Group is a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry. The Group has a workforce of more than 300 and operates from offices in Ireland, the United States and Malta. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites, including Gambling.com and Bookies.com. Founded in 2006, the Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry. Gambling.com Group is publicly traded on the Nasdaq Global Market under the ticker GAMB.

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