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GOBankingRates.com is a leading destination for personal finance news and information.
Launched by Jeff Bartlett and Brett Rossmann in 2004, GOBankingRates (formerly ConsumerTrack) connects people with products and services that help them to lead a richer life.
We are a multi-media content platform covering all aspects of your personal finance journey. Our curated editorial content, videos and podcasts utilize expert insight to teach readers the six key principles of financial literacy: how to earn, save, invest, spend, borrow and protect money. We strive to give readers the confidence they need to feel empowered about making smart financial decisions today, tomorrow and into the future
ABOUT THE ROLE
We are looking for an innovative problem solver to join our growing Paid Media Team. The Digital Media Lead, Programmatic will be responsible for developing, executing, and optimizing programmatic campaigns across various DSPs (Demand Side Platforms) in support of our growing Credit Card Vertical to achieve our quarterly goals against revenue and gross profit. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background using data to drive success. This role is an independent contributor reporting directly to the VP of Digital Media.
The salary range for this role is $88,000 - $108,000. Pay offered may vary within the posted range based on a number of factors including but not limited to job-related knowledge, skills, experience, and location.
HOW YOU’LL MAKE AN IMPACT
This role will provide the right candidate with an opportunity to grow our Programmatic buying program from the ground up, including input on DSP selection, creative strategy, and logistical setup for optimal performance.
- Achieve monthly, quarterly and annual company goals by maximizing inventory and performance
- Execute end-to-end management of programmatic, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are achieved and surpassed
- Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results and meet compliance requirements by brand and product.
- Leverage enterprise level data to develop and execute best-in-class retargeting programs
- Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities
- Use data to guide decisions and action in order to scale revenue and GPM for this channel.
- Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.
WHAT YOU’LL NEED
- 3-5+ years experience as a high-level operator within the top DSPs, managing monthly ad spend over $250k, financial category preferred.
- Demonstrated subject matter expertise leveraging technical solutions, audience targeting, optimization and strategic data integrations to generate meaningful results within DSPs such as DV360, Xandr and/or StackAdapt.
- Understanding of direct marketing creative best practices and experience optimizing for campaign performance via Dynamic Creative Optimization (DCO).
- Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.
- Experience developing strategy, finding solutions, and communicating results.
- Proficient in Excel, Google Suite, Google Ads and Bing Ads
Benefits
- 100% Remote
- Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
- Awesome medical, dental and vision plans with heavy employer contribution
- Paid maternity leave and paternity leave programs
- Paid vacation, sick days and holidays
- Company funding for outside classes and conferences to help you improve your skills
- Contribution to student loan debt payments after the first year of employment
- 401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Top Skills
What We Do
GOBankingRates ia a leading personal finance destination educating our audience on their money in order to LiveRicher. Our expertise includes customer acquisition, education and awareness, audience targeting and expansion and distribution across our own properties as well as Comscore Top Financial publishing partners for Fortune 1000 brands and advertisers. GOBankingRates has been a growing and profitable digital business based in Los Angeles with offices in New York and Pennsylvania for almost a decade and a half.
GOBankingRates is unique as we build and scale our own consumer-facing websites with millions of monthly users as well as drive brand awareness and new customer acquisition for our Fortune 1000 advertisers.
We are a leading personal finance site that partners with most of the larger financial portals, including MSN.com, CNN, CNBC, BusinessInsider, Time/Money/Fortune and others to give our advertisers incredible reach across billions of monthly impressions for their ads, content, and video.
Our in-house Editorial and Design Teams create original content, articles, and tools daily for GOBankingRates.com and custom content for the brands that we work with.
Our intent-driven audience seeks out our award-winning personal finance content to educate themselves on their financial situation and how to take action to improve it, to save money when shopping, best opportunities for investing and loans as well as travel ideas and budgets.
Our Culture
The biggest asset we have is our Team. We promote an entrepreneurial, friendly, results-focused remote culture that applauds innovation and embraces change. Our smart, passionate and driven employees are constantly encouraged to reach higher and think outside of the box, while enjoying high levels of collaboration. Our core values are centered around The Four Agreements by Don Miguel Ruiz
Join Our Team
With an agile, diverse and highly skilled team, ConsumerTrack is confident about taking on toug
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