Digital Marketing Strategist

SalesLabX is a people first organization, based in Austin, TX. Sure, our expertise is in marketing automation and optimization, but we care about creating meaningful connections, both with our clients and within our team. We're a small but rapidly growing tech start-up, with a strong focus on diversity and inclusion, charitable giving, and creating a fun and nurturing work environment for our team members. We invest in the growth and happiness of our team so that we can all rise collectively toward success! In fact, we were named as one of Inc Magazine’s 2023 Best Places to Work, largely due to our thoughtful benefits and inclusive culture.

We're looking for individuals that share our vision of a creative and innovative workplace, where your skills and achievements can multiply at hyper speed.

As a Marketing Strategist, you'll be working with both clients and our internal teams to provide valuable marketing suggestions and solutions internally and externally. On the client end, you’ll advise clients on best practices and strategy to help them run successful marketing initiatives. Internally, you’ll work collaboratively with our Account Coordinators to ensure clients’ marketing needs are accurately translated into tasks. You will also collaborate with our design, Salesforce, Pardot, and development teams to ensure that marketing strategy is executed accurately in client projects.

We're looking for someone who is proactive, positive, and passionate about marketing. You’ll have a proficient working knowledge of marketing tools and strategies, and stay up-to-date with marketing trends and best practices. We're looking for someone who is proactive, positive, and passionate about helping others. You'll also be an excellent communicator, offer great customer service, and have good time and project management skills.

If you're looking to grow professionally with a group of rad people that will lift you up and value you for your hard work...well, we encourage you to apply!

Responsibilities: 

• Leads marketing strategy calls with clients. Communicates clearly and timely, and maintains good-working relationships with clients. 
• Leads client strategy sessions independently, can support Account Coordinators in their client sessions
• Presents strategic marketing recommendations to meet the client’s goals, based on research, industry knowledge, and best practices. Comfortable leading presentations, and can advise clients on driving strategic cohesion across all related efforts and projects.
• Provides ongoing strategic and tactical advice to clients on a wide range of digital marketing topics, and continues to highlight the client’s value in the digital marketing space.
• Maintains an in-depth understanding of clients’ needs, business, products, and market. Conduct regular reviews of their competitors’ activities and online presence.
• Creates or contributes to various marketing strategy assets, such as creative briefs, positioning statements, brand ecosystem maps, digital communication plans, research plans, social media strategies, customer journeys, and digital strategy roadmaps.
• Communicates strategic needs and goals of clients to Account Coordinators, and helps ensure accuracy in strategy goals in tasks built for clients. 
• Provides marketing strategy guidance, problem solving, and advice to internal teams for task completion.
• Stays up to date with on marketing trends, regularly shares knowledge with team members and clients. 
• Report on marketing attribution metrics and identify any changes needed. 
• Prepare campaign forecasts that are requested by current clients. 
• Experiments with new marketing tools and techniques to constantly improve our strategic processes and output.
• Perform cost-benefit analyses for current clients.
• Researches tools and approaches in marketing and project management for team growth
• Suggests improvements to client service and experience to Team Lead.
• Escalates critical client feedback, resolves intermediate-advanced level issues quickly and effectively.
• Embodies and promotes SLX and RISE values.

Requirements: 

• In-depth knowledge of brand and product marketing, multi-channel marketing, digital marketing and related technologies, web analytics, social media, mobile and device trends, and large enterprise marketing needs.
• Familiarity with Digital Marketing and CRM practices along with the ability to build productive business professional relationships
• Excellent problem-solving skills and the ability to assess and resolve complex marketing challenges for varied client needs.
• Ability to support multiple clients in a fast-paced and self-driven environment
• Ability to focus and work under pressure during tight deadlines with humor, tact, and professionalism
• Excellent relationship management skills and follow-up skills
• Pardot Specialist Certified (preferred, but not required) 
• Pardot Consultant Certified (preferred, but not required) 
• Salesforce Admin Certified (preferred, but not required) 
• Proficient knowledge of WordPress and Hootsuite 
• Proficient level of efficiency and accuracy (detail-oriented)
• Exceptional verbal, written, and interpersonal skills
• Excellent time management and organizational skills
• Adaptable and excited about fast growth
• Passionate about helping people and speaking with people
• Ability to take initiative and make things happen
• Experience with Salesforce, Pardot, Google Analytics, Facebook Insights, etc. are highly preferred

Experience: 

• Marketing/Marketing Consulting or Similar Field: 3-5 years experience (Required) 
• Customer Service: Minimum 2 years (Preferred) 

Benefits:

Our 2023 Best Places to Work assessment revealed that our organization shines in contrast to other organizations our size when it comes to benefit offerings. You can find a list of our exciting benefits below.

• Medical, Dental, and Vision Insurance
• 401K Matching
• Charitable Donation Matching
• Home Office Workspace Stipend
• Professional Development Stipend
• Employer-Funded Certification Opportunities
• Student Loan Repayment Program
• Wellness Stipend
• Mental Health Therapy Stipend
• Unlimited Paid Time Off
• Regular Team Events (such as Happy Hours)
• 40 Hours Required Time Off
• One-Week End of Year Time Off
• Regular Team Events (such as Happy Hours)
• Access to Organization Subscriptions
• Personal Care Travel Reimbursement

COVID-19 considerations: We are a fully remote organization at this time, though a hybrid option will be considered/offered in the near future.