GENERAL FUNCTION
Drive qualified traffic to fuel revenue and traffic growth for our omnichannel retail business including ecommerce websites and brick and mortar retail locations to acquire new customers. A qualified candidate will administer paid campaigns for paid search, programmatic, social, and affiliate campaigns. A successful candidate will understand omnichannel strategy and contribute to strategic and measurable growth in these channels. They will be able to drive positive outcomes and return-on-investment and will understand the key foundational aspects and impact of online marketing. This position will be cross-functional and can work across channels with multiple teams.
ESSENTIAL FUNCTIONS
- Drive growth specifically via digital marketing programs, including:
Paid Search – Grow and optimize paid search engine marketing by setting strategic direction for agency partners, developing integrated plans, managing budgets and performing in depth analysis. This role will also drive performance through ad copy and landing page testing along with managing Google Shopping campaigns.
Display Programmatic Advertising – Manage display campaigns to both prospect and remarket consumers. Coordinate creative with brand teams and agency partners, manage budgets and ensure optimization via best practices with an eye towards testing and performance.
Social Advertising – Manage social campaigns with performance media teams on specific acquisition and commerce campaigns, develop integrated plans, craft ad copy and creative along with ensuring optimization via best practices with an eye towards testing and performance.
Affiliate Marketing – Optimize affiliate programs by developing strategic integrated plans, coordinating with agency partners and publishers, crafting messaging and monitoring execution compliance.
- Maintain promotional calendar support and partner internally with teams on the overall go to market activations.
- Pull reporting and develop actionable insights and optimizations across all digital marketing programs, showcasing a technical understanding of platform functionality
- Develop recommendations for optimal budget allocation across various tactics to maximize revenue and new customers while minimizing acquisition cost.
- Ensure seamless and effective customer experience across devices, including desktop, tablet, and mobile.
- Educate partners where appropriate and encourage direct-to-consumer digital focus.
- Other duties as assigned by Digital Marketing Manager.
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED
- Minimum of a college bachelor’s degree, preferably in Marketing, Business, or Advertising
- 2+ years of retail or ecommerce experience
- 2+ years of digital marketing experience
- Familiarity with offline marketing strategies and tactics
- Strong interpersonal and communication skills to drive effective collaboration and influencing within a matrix organization
- Excellent analytical skills critical
- Excellent organizational skills critical
- Strong technical knowledge relevant to typical retail environment
WORKING CONDITIONS
- This position is located in-office at Bass Pro Headquarters in Springfield, MO.
TRAVEL REQUIREMENTS:
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None
PHYSICAL REQUIREMENTS:
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Regularly performs computer work and sits.
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Occasionally walks and stands.
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Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].
Bass Pro Shops
What We Do
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
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