Digital Marketing Specialist

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Job Summary:

Develops and implements digital, social and web-based marketing strategies, programs and campaigns including content. Ensures digital marketing efforts optimizes the user experience throughout the sales cycle, increases marketing effectiveness, improves customer satisfaction and amplifies the company brand. Builds brand engagement, drives qualified and relevant traffic, and derives consumer insights to help optimize strategies from online campaign performance.

Principal Responsibilities:

• Executes online promotional campaigns and supports internal partners with supplier campaigns. Optimizes natural and paid search strategies, supports e-mail marketing campaigns, implements on-site banner advertising, sets-up on-line promotions/coupons and performs other marketing activities to meet business objectives and revenue goals.
• Creates, reviews and edits all incoming content for landing pages and eSpot requests including product consistency, spelling, pricing, promotional or launch parameters, translations, etc.
• Improves search engine optimization by recommending changes to website architecture, content, linking, keywords and other factors.
• Supports regional marketing in driving aspects to attract and convert new customers, gain user adoption, and increase on-line sales.
• Share best-of-class deliverables, tools and processes internationally across regions and businesses.
• Tracks, collects, analyzes and reports data, identifies trends and insights and evaluates results to achieve maximum Return On Investment (ROI) for on-site campaigns.
• Performs testing on landing pages, segmented promotional set-ups, specific channel promotion set-ups and other systems related functionality. Identifies deficiencies, recommends improvements and identifies opportunities for enhancement.
• May manage outside search engine marketing agencies and partnerships, third party provider e-commerce feeds, and vendor payment and initiative planning.
• Other duties as assigned.

Job Level Specifications:

• Foundational knowledge of specialized disciplines, industry practices and standards, acquired via academic instruction and/or relevant work experience of substantially the same level.
• Develops solutions to defined tasks, typical assignments and projects. May be solved by the application of specialized foundational knowledge, using existing approaches and solutions.
• Work is usually performed independently and requires the exercise of judgment and discretion. Receives initial direction although work may be reviewed for accuracy and quality.
• Collaborates with immediate management and team members within the department or function.
• Actions typically affect own work assignments and department. Erroneous decisions or failure to accomplish work may require some assistance or resources to remedy.

Work Experience:

• Typically less than 2 years with bachelor's or equivalent.

Education and Certification(s):

• Bachelor's degree or equivalent experience from which comparable knowledge and job skills can be obtained.

Distinguishing Characteristics:

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.