Digital Marketing Specialist, Lifecycle

Join the Ritz-Carlton Yacht Collection:  Where Every Voyage is a Symphony of Luxury

Embark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of our esteemed team, you'll be entrusted with the art of delivering the impeccable "Gold Standards" that have made the Ritz-Carlton an epitome of excellence across the globe.

The Essence of Excellence: The Gold Standards
The Gold Standards are the bedrock of the Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor.

The Employee Promise

At The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests.  By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company.  The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and the Ritz-Carlton Mystique is strengthened.

Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality.

Job Summary

The Digital Marketing Specialist, Lifecycle will engage past, future, and prospective guests, nurturing their interest at every stage of their journey—before and after reserving a voyage with The Ritz-Carlton Yacht Collection.

Utilizing CRM tools, Salesforce Marketing Cloud, Data Cloud, and analytics systems, this role requires a customer-centric thinker with a strong aptitude for CRM technology, specifically Salesforce Marketing Cloud and Data Cloud, to execute flawlessly. The focus will be on executing and optimizing lifecycle programs while tracking email marketing performance. Success will primarily depend on strong organizational skills and attention to detail when building and deploying campaigns. Additionally, the ability to analyze data and apply insights to drive strategy, support ideation sessions, draft creative briefs, and refine content based on performance metrics will be critical.

Essential Functions:

• Execute the day-to-day email marketing calendar with another email specialist and brief development for internal and external teams to maintain consistent, effective email marketing collateral.

• Develop and deploy email templates in Salesforce Marketing Cloud, employing industry best practices to achieve flawless execution.

• Monitor and optimize existing guest email journey to promote booking retention and ensure future guests are well informed and excited about their upcoming voyage.

• Create segmented email lists and set up A/B tests and other designed experiments.

• Monitor, measure, and report on the performance of all email campaigns (marketing and operational communications) through Campaign Monitoring and Reporting.

• Support the company’s CRM database growth and development, including contacts, tasks, and marketing automation platform data integration.

• Conduct consistent competitive analysis and monitor industry trends.

• Work closely with internal departments to ensure the RCYC brand is communicated correctly and consistently in all digital marketing channels.

Competency

Education:  

• BA or equivalent experience required

Skills & Experience:

• 2+ years’ experience in digital marketing, focusing on email marketing
• Travel/hospitality industry experience preferred
• Salesforce Marketing Cloud and Data Cloud experience required
• Proficient in email/template development. Email coding experience (HTML, CSS, etc.) is a plus
• Understanding of enterprise-level email marketing platforms, including marketing automation capabilities
• Strategic thinker & outspoken advocate of guests’ digital experience interests
• Strong writing and grammar skills, proofreading abilities, and copywriting abilities
• Detail and deadline-oriented
• Self-starter, able to function with little supervision, high-energy.
• Experience with Google Analytics
• Tableau experience a plus

Work Environment:

• This is a hybrid position, working at least 2 days a week from our Fort Lauderdale office.
• full-time and frequently requires working additional time outside of normal business hours.

The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.