Digital Marketing - Senior Leader

Company Description

Believe is one of the world’s leading digital music companies. Believe’s mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development.   

Its 2,020 employees in more than 50 countries aim to support local artists and labels with a unique digital expertise, respect, fairness, and transparency.   

To support our fast-growing presence on all continents, we are constantly looking for new Believers to join us and make a stronger and more positive impact on the music industry!  

Believe is listed on compartment A of the regulated market of Euronext Paris (Ticker: BLV, ISIN: FR0014003FE9).  

www.believe.com  

Ready to #setthetone with Believe?

Job Description

We are building a nimble, passionate team that loves music and thrives in a fast-paced, creator-driven environment. 

1. Objective of the role: 

Reporting to the Head of Label Catalogue Business, the role requires one to lead the strategizing, planning, and execution of the digital marketing roadmap across all existing, future acquired music catalogues and front-line releases.  

The role is responsible for meeting digital revenue targets is focused on growing the overall brand presence through optimization, strategic digital campaigning and execution.  

2. Key Responsibilities: 

2.1 Strategy & Planning: 

• Design and implement digital marketing strategies for all existing and upcoming assets/labels (catalogue & frontline - across various languages) with the objective to meet revenue targets. 

• Oversee annual and quarterly marketing calendars for digital campaigns, launches, and activations.  

• Define KPIs and success metrics aligned with catalogue performance and revenue goals. 

2.2 YouTube & Video Platform Growth: 

• Plan and execute YouTube channel growth strategies with a focus on channel optimization, revenue growth and engagement increase.  

• Manage YouTube ad spends and analyze performance to optimize ROI. 

2.3 Paid & Performance Marketing: 

• Strategize and execute paid campaigns across platforms (YouTube, Google, Meta, Instagram, SnapChat, etc.). 

• Manage media budgets and allocate spend based on catalogue priorities. 

• Track and optimize campaign performance for revenue, traffic, and engagement goals. 

2.4 Organic & Social Media Strategy: 

• Oversee the creation of content calendars and creative asset production in collaboration with content teams for social media growth and increased engagement.  

• Leverage trends and platform algorithms to grow organic digital footprints across social media platforms. 

• Create influencer marketing strategies and milestone  

2.5 Reporting & Analytics: 

• Use analytics tools to report on campaign effectiveness and business impact. 

• Share insights and recommendations regularly with stakeholders. 

• Stay updated on industry trends, platform changes, and competitor strategies. 

• Create quarterly and annual reports on all digital marketing initiatives, learnings, growth insights and map all strategy with revenue targets and goals  

2.6 Leadership: 

• Build, manage, and mentor a lean enthusiastic digital marketing team  

• Provide clear direction and feedback; encourage innovation and initiative. 

• Collaborate cross-functionally with A&R, content, creative, and business teams to maximize the marketing impact.  

3. Must Haves: 

• 7-9 years of experience in digital marketing, preferably in the music, entertainment, or content industry. 

• Proven success in growing YouTube channels and managing ad budgets. 

• Strong grasp of digital platforms, content marketing, and music trends across languages. 

• Data-driven approach with fluency in tools like Google Analytics, YouTube Studio, Meta Ads Manager, etc. 

• Excellent leadership, communication, and project management skills. 

• Ability to balance creative instincts with commercial objectives. 

• Bonus: Experience in working with or promoting multilingual music catalogues. 

4. Good to Have: 

The ideal Digital Marketing Lead will embody the following values and traits: 

• Passion for Music: Deep love and appreciation for music across genres and languages. Understanding of regional and global music cultures would be a plus! 

• Self-Starter & Strategic Thinker: Takes initiative and ownership without waiting for direction. 

• Creative Meets Analytical: Brings big ideas to the table but backs them with data while constantly iterates and optimizes based on performance. 

• Team Player & Leader: A strong people manager who uplifts their team. 

• Outcome-Oriented: Focuses on impact, ROI, and moving the needle for business growth. 

Apply: Interested applicants can email their resumes at [email protected] or reach out to us at +91 9987373636. 

Qualifications

• Bachelor's degree in marketing, digital marketing, business, music business, or a related field (preferred)

Additional Information

Benefits @Believe:  

#Flexibility – Just punch in leaves, not intime and out time  

#Office perks – a game of foosball, table tennis to bat the afternoon lacklustre, free event pass for exclusive and limited shows, music subscription, etc  

#Wellbeing – Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture  

#Transperancy – engaged in secondary activity just disclose it to us  

#Sustainability – You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future.  

Disclaimer: 

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.