Digital Marketing Manager

About Rimini Street, Inc.

Rimini Street, Inc. (Nasdaq: RMNI), a Russell 2000® Company, is a global provider of end-to-end enterprise software support, products and services, the leading third-party support provider for Oracle and SAP software and a Salesforce and AWS partner. The Company has operations globally and offers a comprehensive family of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software, and enables clients to achieve better business outcomes, significantly reduce costs and reallocate resources for innovation. To date, over 5,500 Fortune 500, Fortune Global 100, midmarket, public sector, and other organizations from a broad range of industries have relied on Rimini Street as their trusted enterprise software solutions provider. To learn more, please visit riministreet.com, and connect with Rimini Street on Twitter, Instagram, Facebook and LinkedIn. (IR-RMNI)

Digital Marketing Manager

Position Summary

Our Digital Marketing Manager will plan, build, execute, test and report on SEM, Remarketing, Prospecting/Display, Native and Social Media paid campaigns across all channels, lines of business, and geographies. This is an important, visible role within the marketing team and will work heavily with Rimini Street global teams and be responsible for knowing and understanding industry best practices in order to build effective B2B campaigns. This role must be able to understand metrics and reporting on all campaigns and provide actionable insights to increase ROI. Must also be a great communicator and presenter.

Essential Duties & Responsibilities

• Organize, plan, build, execute, test and report on SEM, Remarketing, Prospecting/Display, Native and Social Media paid campaigns across all channels, lines of business, and geographies.
• This important, visible role within the marketing team will work heavily with Rimini Street global teams and be responsible for knowing and understanding industry best practices in order to build effective B2B campaigns.
• This role must be able to understand metrics and reporting on all campaigns and provide actionable insights to increase ROI.
• Must be a great communicator, storyteller and presenter
• Work with agencies and in-house creative and content developers to plan and build paid concepts, copy and offers that are compelling to target audiences
• Create paid campaigns that support both awareness and demand generation programs including strategic thinking about the best mix for the company.
• Manage paid programs across all digital channels
• Contribute to a disciplined and metrics-based approach to measure effectiveness and campaign KPIs and ROI tied to business objectives and be able to communicate to the team
• Define, build, and interpret actionable closed-loop reporting dashboards together with demand-based analytics team from a response to a won account.
• Analyze ongoing performance metrics; prepare and communicate reports on a weekly and monthly basis and provide actionable insights and data-driven recommendations Serve as a digital marketing subject matter expert, keeping on top of trends, best practices, and changes in the media space in our international regions
• Work closely with other marketing teams to ensure alignment (campaigns, content, PR, solutions marketing, website, creative services, etc.)
• Develop and manage localized content for SEAGC markets with local portals and platforms
• Team up with web SEO and campaigns to drive traffic and leads for the international market

Education

• Bachelor's degree in Marketing, Business or a related field

Experience  

• Experience in B2B advertising, paid search, remarketing, prospecting/display, third party media buying and paid social media (specifically LinkedIn PPC)
• Exceptional communication skills and be able to create and present to stakeholders on the best practices, value and ROI of our paid campaigns
• A successful track record of creating and executing paid campaigns internationally
• Effectively communicate, educate and demonstrate the value of digital marketing to our international stakeholders
• Experience managing large B2B, multi-product, global campaigns
• Proven ability to be both strategic and execution focused
• Must be highly motivated, energetic, collaborative, and positive
• Attention to detail with excellent organizational skills, superior time management, and the ability to work independently and with teams.
• Flexibility to adapt to constant change

Skills  

• 3-5 years of direct experience in managing paid media/digital marketing in the B2B space
• Must be able to use Google Analytics, Marketo, Salesforce, Google Ad Tools, CMS systems and project management tools.
• Must be able to work with international teams in an ongoing basis
• Strategic marketing plan development and project management skills
• Strong written and verbal communication skills with ability to communicate at a business and strategic level
• Strong analytical skills and ability to draw conclusions and determine strategies based on performance and financial data
• Experiences in lead gen, awareness building, brand and KPIs
• English and Mandarin essential – excellent verbal and written
• Experience working with and managing a digital agency a plus
• Must be a great communicator, storyteller and presenter
• Experiences in event managements a plus