Digital Marketing Manager

Posted Yesterday
2 Locations
Remote
Senior level
Information Technology • Security
The Role
The Digital Marketing Manager will lead the development and execution of digital marketing campaigns to drive lead generation and brand awareness. Responsibilities include managing SEO, SEM, PPC, email campaigns, and utilizing data insights for performance optimization and reporting.
Summary Generated by Built In
About GreyNoise

GreyNoise is a mission driven security startup focused on helping organizations understand and mitigate risks from Internet scanning and exploitation. GreyNoise provides real-time intelligence on all actors scanning the Internet and how some of them are attempting to exploit vulnerabilities on assets connected to corporate networks. The intelligence is highly trusted because it’s generated from a global fleet of thousands of purpose built sensors observing the Internet. Advanced data science techniques and AI are used to process millions of observed events into real-time intelligence for customers.

Organizations use GreyNoise intelligence to understand the background scanning noise on the Internet and reduce up to 40% of alerts in a SOC. Threat hunting, vulnerability prioritization, incident investigation, and emerging threat response are other popular use cases for GreyNoise. The user base includes more than 10,000 community users and with 100 plus paid customers.


All positions are fully remote within the US, with optional office attendance at our DC area headquarters, unless otherwise specified. Applicants must have US work authorization. 


The Role

We are seeking a highly motivated Digital Marketing Manager to spearhead the development and execution of digital marketing campaigns and advertising strategies across multiple platforms. The ideal candidate is instrumental in driving lead generation, increasing brand awareness, and fostering user engagement with our brand, products, and services. You will manage SEO, SEM, PPC, email marketing, webinars, and other digital campaigns while leveraging data-driven insights to optimize performance and achieve measurable results.


What You Will Do

  • Search Engine Optimization (SEO) & Pay-Per-Click (PPC):
    • Develop and implement SEO strategies to increase organic traffic and improve search engine rankings.
    • Manage PPC campaigns across platforms like Google Ads, focusing on cost-per-click optimization and maximizing ROI.
  • Web Analytics & Optimization:
    • Monitor website traffic and user behavior using tools like Google Analytics, providing actionable insights to enhance campaign performance.
    • Optimize website content and structure to improve rankings on search engine results pages.
  • Performance Analysis & Reporting:
    • Analyze campaign data across web analytics and advertising platforms, assessing performance against KPIs.
    • Deliver clear, actionable insights and regular performance reports to the marketing team and key stakeholders.
  • Marketing Tech Stack Management:
    • Oversee the current marketing tools, including Google Analytics, Google Ads, HubSpot, SEMrush, and others.
    • Identify and recommend additional tools or technologies to enhance marketing operations and drive performance.
    • Ensure proper integration and functionality of tools within the marketing ecosystem.
  • Email Marketing Campaigns:
    • Plan, execute, and optimize email marketing campaigns, including audience segmentation, content creation, and performance tracking.
    • Implement personalized and automated email strategies to drive engagement and meet marketing objectives.


What You Will Bring

  • Experience: 5+ years in digital marketing, including SEO, SEM, PPC, email marketing, and content strategy.
  • Technical Skills: Proficiency in web analytics tools (e.g., Google Analytics, SEMrush), advertising platforms (e.g., Google Ads, LinkedIn, X), Marketing Automation Tools (Hubspot), as well as knowledge of additional tools that may be useful to achieving our goals around digital marketing.
  • Email Expertise: Hands-on experience with email marketing platforms (e.g., HubSpot).
  • Social Media Savvy: Familiarity with social media and digital advertising tools.
  • Core Strengths: Excellent communication and project management skills, with the ability to work collaboratively across teams.
  • Data-Driven Mindset: Ability to translate analytics into actionable strategies that drive business goals.



Benefits

💵 Equity in a high-growth, Series-A startup

👩‍⚕️ 100% covered health, dental, vision, and life plans for all employees

6️⃣ Competitive 401k employer match of 6%, which is special for a startup. This will be 100% matched and vested from day 1

🏖 Unlimited paid time off. To encourage time off from work and ensure overall employee health and wellness, GreyNoise strongly recommends each employee to take at least 120 hours of PTO (3 weeks) annually, including at least five consecutive business days

🌎 Remote-first culture. While we are headquartered in the Washington DC area, we have a distributed workforce -- with the majority of our team working remotely from across the country

💻 Equipment budget. Every new employee gets $3,000 to spend on equipment, so you can pick whatever works best for you

👼 Paid family leave for all employees. We offer 4 months of paid leave (birth or adoption), plus 2 months of optional unpaid leave, so new parents have time to adjust to the new life (and work) schedule

📚 Learning & development budget. All employees receive an annual $1,500 towards professional development related to their job function. The stipend can be applied to tuition, books, conferences, and more

🌴 Company offsites and monthly local hangouts to encourage team bonding


GreyNoise Culture

The hallmark of any great company is a palpable and viscous culture. The most important pillars of our culture are:
  • Be transparent, honest, and objective. This is what it means to be “clinical”
  • Empathize with customers, partners, and each other
  • Learn from mistakes and share the knowledge
  • The way feedback is delivered to one another matters as much as the feedback itself
  • Good work-life balance is the key to sustained productivity
  • The measure of a team member’s effectiveness is how well the rest of the team operates in their unexpected absence
  • No such thing as a million dollar idea, only million dollar execution
  • Out-innovate our previous selves

Check out our (work-in-progress) longform culture document.

 

Explainability

Any security product that is a “black box” that asks you to blindly trust it should raise red flags - we believe the same is true of your place of work. We obviously think GreyNoise is doing something unique, but don’t take our word for it - ask any of our 150+ enterprise customers, investors, thousands of happy users, or dozens of journalists who have cited GreyNoise over the past few years.


Why You Should Work at GreyNoise 
  • You enjoy identifying and solving hard problems
  • You are comfortable taking an idea from concept to customer
  • You are open to both explaining your stance and questioning others in a clinical, open-minded, and respectful manner
  • You want to directly impact users
  • You want to grow beyond your current skill set


Apply for the job

Do you want to join our team? Then we'd love to hear about you!

Top Skills

Ppc
Sem
Seo
The Company
Washington
21 Employees
On-site Workplace

What We Do

GreyNoise is a cybersecurity company that reduces false positives by filtering pointless Internet background noise.

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