Digital Marketing Manager

Posted 4 Days Ago
Be an Early Applicant
Boston, MA
Entry level
Software
The Role
The Digital Marketing Manager will develop and implement comprehensive digital media strategies to enhance brand awareness, lead generation and customer retention. This role involves managing digital advertising campaigns, working with content teams, analyzing campaign performance, and ensuring strategies stay innovative and effective.
Summary Generated by Built In

At Board, we help enterprises plan smarter, drive outcomes and lead transformation with one single Intelligent Planning Platform. Trusted by thousands of leading organizations, over the last 28 years we have designed our Product with enterprise planning agility in mind and the passionate care of our people as our main driver. 
We strongly believe every colleague brings unique value to our whole. We collaborate openly and effectively to deliver results and celebrate our shared success, thrive on innovation and embrace a growth mindset to aim higher every day. 
If you’re a forward-thinker looking for the great next step in your career within an innovative and collaborative environment, Board is the right workplace for you! 
 
We are currently looking for a highly creative, proactive and analytically-minded Digital Marketing Manager to join our team.
Reporting to the Integrated Marketing Director, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. 
Responsibilities:
 

  • Develop and implement comprehensive digital media strategies in collaboration with the global integrated marketing team to support brand awareness, lead generation, and customer retention 
  • Create, manage, and optimize digital advertising campaigns across various platforms including Google, LinkedIn, Demandbase, Stack Adapt and others
  • Collaborate with the content team to produce high-quality, engaging content tailored to our target audience
  • Work with other members of the marketing team to localize strategies that align with business goals.
  • Analyze and report on the performance of digital campaigns, using data-driven insights to refine strategies and improve ROI.
  • Stay updated on industry trends, emerging technologies, and best practices in digital marketing and B2B software to ensure our strategies remain innovative and effective.
  • Establish and manage relationships with advertising agencies or other outside vendors that help create content for digital campaigns.


Requirements:

  • Proven experience as a Digital Marketing professional, developing and implementing digital marketing strategies
  • In-depth knowledge of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Proven hands-on experience with SEO, Google Analytics and CRM software
  • Basic knowledge of web design procedures
  • Critical thinker and problem-solving skills
  • Team player with great interpersonal and communication skills
  • Academic Background in Marketing, Digital technologies or similar relevant field


Our commitment to Diversity and Inclusion 
 

Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
 

Top Skills

Google Analytics
Seo
The Company
HQ: Boston, MA
728 Employees
On-site Workplace
Year Founded: 1994

What We Do

Board’s Intelligent Planning Platform delivers solutions that help over 2,000 organizations worldwide plan smarter — enabling actionable insights and better outcomes. Board helps leading enterprises discover crucial insights which drive business decisions and unify strategy, finance and operations through more integrated and intelligent planning to achieve full control of performance.

Partnering with Board, global enterprises such as H&M, BASF, Burberry, Toyota, Coca-Cola, KPMG, and HSBC have deployed end-to-end planning applications at a fraction of the time and cost associated with traditional solutions. Board International was founded in 1994 and now has 25 offices around the world and a global reseller network. Board has been implemented in over 100 countries.

Board International has long been recognized by leading analysts and subject matter experts including Gartner, Nucleus, and Dresner.

Headquartered in Switzerland and US, Board International has branches in Argentina, Australia, Benelux, Nordics, Germany, France, India, Italy, Japan, Mexico, Singapore, Spain, UAE and UK and a worldwide network of distributors and certified partners.

Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.

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