Digital Marketing Manager

RethinkFirst was founded in 2007 with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. In 2010, Rethink launched its first solution, a suite of special needs and behavior management offerings to support K-12 education. Over time, we expanded our offerings to support the entire behavioral health community by adding solutions in the employer (RethinkCare), provider (RethinkBH), and payor (RethinkFutures) industries, and to drive whole child wellness and success in education (RethinkEd). Today, we’re proud to have almost 500 team members working to support over 2,000 customers worldwide as we work together to support our communities and help every individual reach their potential. 

Over the past fifteen years, RethinkFirst’s mission has evolved to transform the behavioral health landscape by inspiring and empowering all individuals with behavioral health challenges and those who support them. We continue to focus on the future of transforming behavioral health through data science, analytics, and enabling value-based care. With patent-pending solutions and the largest published ASD dataset, RethinkFirst can focus on improving outcomes and having a positive impact on the millions of lives it supports.

Position Overview 

We are seeking an experienced Manager, Digital Marketing for RethinkFirst, to help power our next wave of growth. Reporting to the Head of Growth Marketing the ideal candidate will be responsible for digital marketing strategies across our paid marketing channels including search engine marketing, retargeting, ABM, geotargeting, keyword efficiency and paid social channels to name a few. The ideal candidate will help identify gaps in our digital landscape. We seek individuals with an entrepreneurial spirit, a passion for health and technology, and a successful track record of developing successful campaigns that create pipeline and contribute to revenue.

If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, this may be the perfect fit for you. In this role, you will be responsible for accelerating marketing awareness, increasing digital conversions and helping to scale our digital connections and footprint across all digital channels. You will drive key cross-functional alignment across the marketing team through close collaboration on messaging, digital best practices, channel budgets and keyword research. The ideal candidate is someone who is equally at ease experimenting and trying new digital channels and tactics to grow out Rethink businesses’ digital ecosphere.

Responsibilities 

• Work on strategic projects to support business transformation, enhance current and build new digital capabilities, elevate efficiencies across marketing processes and execute core digital marketing activities 

• Collaborate with various teams to ensure smooth operations that adapt to the organization's growing needs 

• Become a trusted expert on internal systems, their functionality and integration points across our digital marketing needs 

• Implement and manage global policies and processes to ensure efficient cross-departmental functioning.

• Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals in delivery of marketing objectives 

• Develops the digital marketing strategy across all product lines, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition 

• Designs, builds, and maintains our social media accounts, both organic and paid social activities 

• Evaluate the performance of all digital marketing campaigns across all digital channels 

• Identify patterns and optimize spend and performance based on the insights, to drive growth strategies through digital marketing 

• Collaborates with internal teams to create landing pages and optimize digital marketing growth to drive increased conversions and demand funnels 

• Be a creative visionary, driving progressive digital campaigns and inspiring innovation

• Experience in forming strategic marketing partnerships with social platforms, influencers, visual creators, and DSPs.

• Existing relationships with digital platforms & online partners and brands are a plus. 

• Collaborates with business and marketing leaders to ensure that digital and social marketing activities support business requirements and needs 

• Collaborates with IT department to make sure all digital programs are compatible with existing infrastructure and data security requirements 

• Participates in special projects and performs other duties as assigned. 

Qualifications 

• 5+ years of experience in digital marketing, digital acquisitions, SEM, SEO, ABM or digital program management with hands on exposure to measurement and optimization 

• Bachelor’s degree in business, marketing, journalism or similar discipline 

• Must be able to work in a fast-paced environment and matrixed organizational structure 

• Program and project management skills are a must 

• Strong communication skills (written, verbal & presentation) with the ability to understand and communicate difficult concepts to simple 

• Experience working with stakeholders at all levels within a company 

• Empathy for business partners and a commitment to helping them achieve their goals 

• Proven track record of managing paid social media platforms, running influencer programs and digital campaigns; knowledge of Sprout Social, Hootsuite required 

• Demonstrated track record of success in providing analysis, strategic direction, and specific business recommendations to senior leadership on critical decisions

• A collaborative problem solver who can get in the weeds to understand stakeholders needs and deliver solutions 

• Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results 

• Must be flexible and adaptable; no task is too small 

• Experience and desire to work in a fast-paced, high-volume environment and ability to multi-task and prioritize 

• Exceptional writing, editing and proofreading skills 

Location: NYC preferred. Remote opportunities are only available to candidates who reside in the following states: AL, AZ, CA, CT, FL, GA, IL, IN, KY, LA, MA, MD, MI, MO, NC, NH, NJ, NV, OH, PA, TX, VA, WA, WI 
 
Our commitment to an inclusive workplace
RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities. 
 
#remote