Digital Marketing / Communications Manager

*This position is remote/work from home and can be located anywhere within the United States.
Application Deadline: Tuesday, April 15th
The Digital Marketing/Communications Manager is responsible for strategizing, developing, implementing and managing digital advertising programs and campaigns across multiple channel platforms (Google, Meta, Microsoft) and ad technology platforms (Fluency, DSP, DV360, MarTech). This role is responsible for engaging employees through training on company go-to-market (GTM) strategies.
The Digital Marketing/Communications Manager may also be focused externally with the purpose of increasing sales, driving brand awareness and increasing customer engagement. This role leverages email, display, mobile, social media, search and other technologies to ensure a comprehensive and effective digital mix, as well as analyzing customer behaviors and digital metrics. In this role you will explore, innovate and develop digital audience insights to drive new customer acquisition and engagement opportunities. The Digital Marketing/ Communications Manager works with OEM programs and dealer teams to create custom campaigns utilizing deep digital media expertise and awareness.
What You'll Do

• Develops and evolves the customer value proposition for digital programs based on competitive analysis, customer insights, customer feedback, and assessment of business results
• Develops program-specific channel partner strategies via beta/pilots to achieve best in class platform capabilities and manages execution to ensure operational feasibility and scalability
• Utilizes analytics to gain insight and assess metrics/dashboards and identifies key performance indicators (KPI)
• Creates and implements trainings with teams to educate internal stakeholders on new capabilities that help drive revenue
• Partners cross-functionally on evaluation of product success
• Leads, contributes to and manages the innovation roadmap for digital ad technology prioritization
• Partners with internal stakeholders to ensure execution of OEM and dealer advertising programs, ensuring performance aligns with client objectives and best practices. Provides feedback and recommendations to dealer teams to maintain and improve performance
• Contributes to advertising operations processes, to ensure efficient and scalable solutions for managing capacity
• Contributes to research and development of trends and strategies related to the latest digital advertising trends, products, and best practices
• Evaluates and shares the latest industry developments across all channels, distilling to digital marketing best practices and tactics to drive results for clients
• Participates in the launch of new products and processes across advertising to ensure all are executed to their fullest
• Communicates clearly, strongly, and effectively to small and large groups
• Ensures alignment between Sales, OEM Program, Ad Operations and Dealer teams on tactics and strategies
• Serves as a platform expert who has a deep understanding of the tools, systems, and platforms being used. Recommends tailored strategies and configurations that align with client goals
• Travel: 5%

What's In It for You?
Here's a sneak peek of the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies, and accommodating work schedules.
• Comprehensive healthcare benefits, with multiple options for individuals and families.
• Generous 401(k) retirement plans with up to 8% company match.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Professional development and continuing education opportunities.
• Access to financial wellness/planning resources.

Who You Are
Minimum:

• Bachelor's degree in related discipline and 6 years progressive and relevant digital marketing experience in a client facing role. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
• Advanced experience with a wide variety of digital marketing channels (SEM, Video, Social, Display)
• Experience in several disciplines, including but not limited to project management, client and performance reporting, media planning, exceptional client service
• Experience presenting clear, complex concepts to client executives
• High degree of analytical and problem-solving abilities
• Outstanding verbal and written communication skills
• Enthusiasm for product knowledge acquisition
• Off-hours, on-call support may apply
• Requires physical ability and mental acuity to execute the duties of the position successfully within required timeframes to meet business requirements
• Travel: 5%

Join the Cox family of businesses and make your mark today!
USD 90,100.00 - 150,100.00 per year
Compensation:
Compensation includes a base salary of $90,100.00 - $150,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
In California, we will consider non-driving candidates who use alternate means of transportation in accordance with applicable law.
Application Deadline: 04/15/2025
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.