Digital Demand Marketing Manager

“LEAP is a product our clients really love, and getting to share it with more people feels great.”

Digital Demand Marketing Manager, Toronto, Canada

About LEAP
LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI – one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to ‘Help lawyers who help people’. The market leading software we develop and support is used by more than 100,000 lawyers and their staff in small and medium sized law firms.

Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll find yourself in good company here.

We're on a mission to empower law firms with cutting-edge technology and we’re growing rapidly. The LEAP marketing division is looking for a results-driven Digital Demand Marketing Manager to join our dynamic team. This is an exciting opportunity to influence our digital demand generation strategy and drive pipeline growth across multiple channels.  

Meet the team
Our Marketing team are the passionate product advocates who help our growing network of users understand what’s possible with LEAP on their side.

As custodians of the LEAP brand, the Marketing Team is responsible for building awareness, recognition and adoption of our products across the legal profession, turning LEAP into a brand that lawyers know and love.

From executing marketing campaigns that reach hearts and minds, to developing a consistent, concise and always compelling brand, you’ll play an active role in innovating and guiding the trajectory of our business. As you empower lawyers to provide more flexible and affordable services, we’ll empower you to build a more agile and autonomous career limited only by your ambitions.

About the Role  
Working under the leadership of the Director of Marketing, the Digital Demand Marketing Manager will play a critical role in owning and optimizing our digital demand generation strategies to attract high-quality leads, nurture them through the funnel, and analyze pipeline and campaign effectiveness to drive measurable business impact. Working within the Marketing department, you’ll partner closely with cross-functional teams across Sales, Client Marketing and Events to deliver high-performing campaigns. The right candidate is someone who is analytical, creative, and takes ownership of growth targets and reporting.

What you’ll do (Key Responsibilities)

Strategy Development  

• Act as a key collaborator on the marketing demand generation strategy across digital channels [paid and earned media platforms] to achieve lead generation and pipeline goals.  
• Target specific buyer personas based on business objectives, working closely with Sales teams to identify ideal customer profiles (ICPs).  
• Recommend rhythms and processes to optimize results.

Campaign Management  

• Plan, implement, and monitor multi-channel campaigns (including paid search, social, display, and prospect email marketing.  
• Own the performance of lead generation channels such as Google Ads, Bing Ads, LinkedIn Ads, Reddit, and highly-targeted campaigns.  
• Collaborate with the creative and content marketing participants to produce compelling assets including landing pages and banners.  
• Strategize journey workflows and influence improvements as needed.

Lead Nurturing & Conversion Optimization  

• Collaborate with Marketing Systems to implement and optimize automated marketing workflows and nurture campaigns using tools like Marketing Cloud and Pardot.  
• Drive conversion rate improvements across key touch points, including paid campaigns, landing pages, and email funnels [including A/B testing].

Data Analysis & Reporting  

• Apply strong ownership of Salesforce and Pardot to analyze daily lead activity and campaign performance data to track progress against pipeline and goals.  
• Provide insights and recommendations for improving ROI and driving efficiencies across marketing programs.  
• Report daily on performance metrics, including Form Fillers, MQLs, SQLs, attribution, and cost-per-lead (CPL) to key stakeholders.  
• Application of Confluence process documentation. 
• Monitor lead quality and proactively address unactioned leads and pipeline bottlenecks
  

What you’ll bring (Requirements)

Experience

• Proven track record of 10+ years in digital demand generation or growth marketing in a SaaS environment.  
• Experience managing marketing spend across platforms and subscriptions.  
• Full understanding of how martech tools play a role in lead generation: Salesforce, Pardot and Marketing Cloud.

Nice-to-have Experience

• Hands-on experience with Salesforce, Pardot and Marketing Cloud.  

Skills  

• Hands-on expertise with analytical tools (Google Analytics, Google and Bing campaign dashboards) to analyze performance data and derive actionable insights.  
• Strong knowledge of SEO and SEM best practices, audience targeting, and remarketing.  
• Excellent project management skills and the ability to juggle multiple priorities.  
• Outstanding communication and collaboration skills, with a knack for working cross-functionally.  
• Willingness to use Pardot and Marketing Cloud to create sales and client communication emails.

Mindset

• Results-oriented professional with a growth-focused mindset and the ability to pivot quickly as needed.  
• Creative thinker who enjoys testing and experimenting with new demand generation ideas.  
• Self-starter with a drive to meet ambitious goals and deadlines in a fast-paced environment.  
• Willingness to exercise “team lead” leadership qualities.

Preferred Qualifications  

• Experience in enterprise-level SaaS marketing is a plus.  
• Exposure to legaltech marketing is a plus.
  

What you’ll get

Why work at LEAP?

There are endless opportunities within our business to progress and grow your career and full training is provided so an aptitude and hunger to learn is essential. We offer:

• Competitive Insurance Benefits, RRSP matching Plan, and generous Vacation Time.
• Hybrid, flexible working model.
• Excellent and collaborative working environment.
• A fantastic culture – open communication, and transparency through practical and quarterly strategic briefings.
• Employee Share Scheme

At LEAP, we care about what we do and the people we work with

We continually improve to be the best

We NEVER EVER GIVE UP!

At LEAP we are committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. LEAP is committed to providing accommodations in all parts of the hiring process. If you require an accommodation, we will work with you to meet your needs.

Life at LEAP
LEAP is all about impact, growth and ownership. We’re united by a genuine passion for what we do, enriched by the care we show to our customers and each other and driven by the difference we can make together.

LEAPster culture is about prioritising and celebrating the incredible humans behind our market-leading technology. Think performance-driven remuneration incentives, flexible hybrid work, a world-leading Parenting Policy, regular social events, free gym membership and so much more.

We strongly believe that personal development and career progression are at the heart of a healthy, high-performing culture and we’re committed to empowering LEAPsters with resources, ongoing support and more than 20 defined career pathways to explore. With us, your career will grow as you do, with opportunities to step into new roles, explore new departments and even work abroad.

More you should know