Campaign Marketing Manager

Posted 16 Days Ago
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Princeton, NJ
Mid level
Digital Media • Security
The Role
The Digital Campaign Manager will oversee and optimize digital marketing campaigns for enterprise clients, managing the campaign lifecycle, ensuring timely execution, and maintaining strong client relationships. Responsibilities include performance tracking, customer service, and providing insights for campaign enhancements.
Summary Generated by Built In

About Us
ISMG is a global intelligence firm linking professionals and businesses with cutting-edge technology, AI, and cybersecurity advancements via industry-leading news, research, dynamic events, strategic education, and specialized marketing services. With a portfolio of over 20 brands, 38 digital media platforms, and more than 400 in-person and virtual events held annually, we connect with a global audience of over 1.8+ million subscribers.
By leveraging our advanced industry knowledge and vast network of media properties, we're able to provide customers with a diverse portfolio of effective and customizable lead generation and brand dominance solutions to meet their unique organizational needs.

The Opportunity
We are looking for a creative and innovative marketing professional to further amplify our extraordinary Digital Campaigns team as a Campaign Marketing Manager! In this role, you will manage digital marketing campaigns for our enterprise clients, from implementation to optimization, ensuring exceptional outcomes are delivered for continued successful partnerships.
Primary Responsibilities

  • Managing digital marketing campaigns for clients, from implementation to optimization, with accountability for performance and timely completion.
  • Tracking, measuring, and reporting on the campaign performance, analyzing performance data, and developing action plans to course-correct as the campaign execution unfolds.
  • Learning and developing expertise in email marketing, landing page optimization, and other digital tactics to drive engagement to client campaigns from ISMG’s digital audience
  • Editing, proofreading, and optimizing copy for promotional materials, ensuring both ISMG and client standards have been met.
  • Working effectively with a global, cross-cultural team.
  • Keeping up-to-date with current marketing and industry trends.
  • Learning and developing familiarity with the information security vendor community.

Requirements/Desired Experience

  • Bachelor’s Degree or higher in Marketing or a related field.
  • 2-3 years of digital marketing experience.
  • Experience with technology or information security marketing a plus!
  • Marketo or marketing automation experience is a benefit.
  • Strong project management skills with exceptional organization, time management, and ability to prioritize multiple concurrent projects while on deadlines.
  • Proactive and self-starter curiosity with a drive toward efficiency.
  • Ability to work effectively both as part of a team, interfacing with co-workers and supporting department objectives, and independently when needed.
  • Excellent written and verbal communication.

Apply now! Visit ISMG.io to learn more.

Top Skills

Digital Marketing
Email Marketing
Landing Page Optimization
Marketing Automation
Marketo
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The Company
HQ: Princeton, NJ
516 Employees
On-site Workplace
Year Founded: 2006

What We Do

Information Security Media Group (ISMG) is the world’s largest media organization devoted solely to information security and risk management. Each of our 34 media properties provides education, research and news that is specifically tailored to key vertical sectors including banking, healthcare and the public sector; geographies from North America to Southeast Asia; and topics such as data breach prevention, cyber risk assessment and fraud. Our annual global Summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges.

https://ismg.io/press-releases/

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