Digital Asset Manager

Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.
With over 350+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
Position Summary:
The Digital Asset Manager plays a critical role within Munchkin's Brand Design (BD) team, ensuring the seamless organization and accessibility of creative assets while maintaining the optimal performance of our Digital Asset Management (DAM) system. In a brand where creativity drives everything we do, this position is essential to support efficient workflows, scalable processes, and a well-organized asset ecosystem.
This role extends beyond traditional asset management, focusing on optimizing workflows, improving user experiences, and driving innovation within our systems. As a central collaborator across teams, the Digital Asset Manager is responsible for refining processes, recommending strategic updates, and identifying opportunities for integration and growth.
This position is ideal for a professional who thrives on creating efficient systems, fostering alignment, and setting a high standard for asset management within a dynamic, creative environment.
What You'll Do:

• DAM System Management
• Oversee the Bynder Brand Portal, ensuring assets are uploaded, categorized, and tagged with consistent metadata
• Continuously seek ways to improve the DAM system by implementing upgrades, exploring feature integrations, and proactively addressing inefficiencies
• Serve as the primary point of contact for troubleshooting issues and system enhancements
• Register and manage permissions for internal and external users, ensuring appropriate and secure access to assets
• Metadata and Taxonomy Standards
• Establish and enforce metadata standards to ensure assets are accurately categorized and easily searchable
• Audit, refine, and scale taxonomy for evolving business needs and future growth
• Implement processes to ensure metadata integrity and prevent duplication or mislabeling
• Asset Organization and Workflow Optimization
• Lead the archiving, processing, and hyper-cataloging of assets, maintaining a centralized and highly efficient system
• Collaborate across teams to proactively streamline workflows, ensuring assets are integrated seamlessly into user processes
• Drive cross-functional alignment to optimize asset retrieval, sharing, and archiving
• Cross-Team Collaboration
• Work with Marketing, Ecommerce, Sales, and creative teams to address day-to-day asset needs and align workflows with campaign and product deliverables
• Proactively identify pain points and develop user-friendly solutions that improve the overall efficiency of the DAM system
• Train team members on DAM processes and best practices, fostering adherence to asset management standards
• Asset Lifecycle and Archive Management
• Manage the end-to-end lifecycle of digital assets, from upload to long-term archiving
• Oversee secure and scalable storage strategies, ensuring accessibility and protection of creative materials

• Maintain a comprehensive archive that enables quick retrieval for future use
• Other duties may be assigned.

Bring It!

• 5+ years of experience managing a Digital Asset Management system (Bynder preferred)
• Proven ability to improve processes, streamline workflows, and optimize asset systems
• Strong understanding of metadata tagging, taxonomy creation, and archival workflows
• Proficiency in Adobe Creative Suite (Photoshop, Bridge, Acrobat) and familiarity with video/image formats (ProRes, H264, PSD, JPEG, PNG, etc.)
• Experience with training and onboarding users on DAM systems and best practices
• Demonstrated ability to work collaboratively across teams while maintaining meticulous attention to detail

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
We also provide annual weeklong global office closures giving our people a chance to recharge.
To give our people flexibility, we offer a hybrid work environment. Munchkin's Hybrid Schedule allows employees to work in the office on Monday, Wednesday, and Thursday, with remote work on Tuesday and Friday.
To learn more, visit us at www.munchkin.com .
Salary range: $78,000 - $90,000 annually DOE
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.
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