Digital Advertising Strategist - TikTok

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list. 

Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands — including Bosch, Nestlé, Stance, TUMI, and Panasonic — rely on the company’s e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. With last year's revenue exceeding $1 Billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We are looking for a Digital Advertising Strategist - TikTok to drive strategic ad campaigns, optimize budgets, and boost client performance on TikTok Shop through innovative, data-driven solutions.

This is a full-time role and will work a hybrid schedule (M/W/Th) based in Lehi, Utah.

Frequently Asked Questions

What is a day in the life of a Digital Advertising Strategist - TikTok?

• Develop and manage ad strategies across TikTok Shop, optimizing campaigns and allocated media budgets for a book of business of brand accounts to maximize ROAS.

• Conduct market research to craft full-funnel, tailored advertising strategies and stay updated on TikTok and e-commerce ad trends.

• Oversee PPC and display campaign creation on TikTok, delegating tasks as needed. 

• Perform keyword research, test bidding strategies, and optimize ad copy to drive traffic, conversions, and sales velocity.

• Nurture relationships with clients and partners through regular meetings to review performance, discuss strategy ideas, and negotiate ad budgets.

• Collaborate with brand management teams to ensure advertising objectives align with client goals and internal expectations.

• Prepare and present performance reports, providing actionable insights and recommendations to both clients and internal teams for ongoing improvement.

What will I need to thrive in this role?

• 2+ years of experience in digital marketing, preferably in paid search and display advertising

• Proven experience managing ad campaigns on TikTok, ideally with TikTok Shop experience and proficiency in TikTok Ads Manager.

• Familiarity with Meta (Facebook/Instagram) advertising and other digital channels outside of Amazon, with Amazon experience as a plus.

• Knowledge of how to leverage content effectively in paid media, especially with TikTok's unique ad formats and user engagement strategies.

• Strong understanding of key TikTok tools and strategies, including Spark Ads, boosting, allow/whitelisting, Spark coding, and shoppable ads.

• Demonstrated ability to drive performance through data-driven optimizations across social platforms, with a focus on engagement and conversion.

• Influencer marketing experience is a plus, but not required.

What does high performance look like?

• Proactively identifies new, innovative ad formats or content strategies on TikTok that increase engagement and improve ROAS beyond set goals.

• Develops strategic insights that influence broader advertising strategies across social platforms, positively impacting performance across multiple client accounts.

• Consistently exceeds client expectations through highly effective campaign optimizations and personalized recommendations, leading to increased client trust and account growth.

What is my potential for career growth?

You will be introduced to expansive and accelerated opportunities for career growth. You will regularly meet with and have exposure to key stakeholders such as the Head of Accounts for TikTok Shop, Head of Accounts for Pattern Creators, and even Pattern’s VP of Advertising. This role has the potential to move into higher positions of leadership within the company, including the eventual opportunity to work as a key leader for all manner of client service teams at Pattern.

What does success look like in the first 30, 60, 90 days?

First 30 Days

Success in the first month means building a strong understanding of each client’s brand objectives, TikTok advertising goals, and existing campaign strategies. You’ll dive into the account performance data, meet key stakeholders, and gain familiarity with the ad management tools and reporting systems used. By the end of the month, you should have a solid grasp of the ad spend, goals, and strategies for each account in your portfolio.

Next 60 Days

Within 60 days, you’ll actively manage campaigns by optimizing ad spends, adjusting targeting, and refining creative approaches based on performance insights. You’ll start to introduce recommendations for campaign improvement and test new strategies to drive client goals, including experimenting with creative formats and ad placements on TikTok. Success at this stage also includes building rapport with clients through regular updates and effective communication on campaign progress and strategy adjustments.

By 90 Days

By the 90-day mark, success means fully owning the strategy and day-to-day management of each assigned account. You’ll have a reliable process for optimizing campaigns, providing strategic recommendations, and consistently meeting or exceeding client expectations for ad performance. You should also be contributing insights and trends from your campaigns that help shape larger, cross-channel strategies for the team, positioning yourself as a go-to expert on TikTok Shop advertising within the organization.

What is the team like?

You will work with the other members of the TikTok Shop team and be supervised by the Head of Accounts - TikTok Shop. You will also be mentored by the VP of Advertising and may meet with them on occasion to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.

Sounds great! What’s the company culture?

We are looking for individuals who are:

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• Initial phone interview with Pattern’s talent acquisition team

• Video interview with Pattern’s Head of Accounts - TikTok Shop

• Video interview with Pattern’s Head of Accounts - Pattern Creators

• Behavioral interview with a Pattern Associate Director of Advertising

• Professional reference checks

• Executive review

• Offer

How can I stand out as an applicant?

• Discuss professional accomplishments with specific data to quantify examples

• Provide insights on how you can add value and be the best addition to the team

• Focus on mentioning how you would be partner obsessed at Pattern

• Share experience on any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

• Unlimited PTO

• Paid Holidays

• Onsite Fitness Center

• Company Paid Life Insurance

• Casual Dress Code

• Competitive Pay

• Health, Vision, and Dental Insurance

• 401(k)

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.