The Digital Account Executive generates digital advertising revenue by calling on established agencies, developing new prospects, and bringing solutions to local businesses with Nexstar’s full suite of digital products.
Nexstar Digital products include - SEO, Google Search, CTV/OTT, HULU, Disney+, Peacock, MAX, Paramount+, Discovery+, YouTube TV, Display, Online Video, Email, Social, YouTube, Spotify, FOX Sports, NBC Sports, The Weather Channel, Ktalnews.com, and all other O&O Nexstar web properties across the country.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
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Prospect, qualify, develop, close, and grow new digital advertising business.
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Identify and prospect new clients while maintaining a healthy pipeline of potential leads.
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Make in-person sales calls on existing and prospective clients.
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Establish credible relationships with local businesses and their decision makers.
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Conduct in-depth needs analysis to understand each client's unique advertising goals.
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Develop and present customized digital advertising solutions.
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Maintain assigned accounts while developing new accounts.
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Responsible for order entry, contracts, follow-up and collections.
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Play a pivotal role in facilitating the creation of client’s ads with our production team.
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Other duties as assigned.
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
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Valid driver’s license with an acceptable driving record.
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Proficiency with computers, telephones, copiers, scanners, and modern office equipment.
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Proficiency in MS Office products required.
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Excellent communication and negotiation skills.
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High level of interpersonal skills to handle sensitive and confidential situations.
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Self-motivated, goal-oriented, and a strong team player.
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Detail-oriented with problem solving and analytical skills.
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Independent judgment is required to plan, prioritize, and organize diversified workload.
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Must have the ability to work with minimal supervision and ability to multi-task.
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Requires demonstrable knowledge of common digital platforms & ecosystems.
EDUCATION/EXPERIENCE:
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Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and/or proven work-related experience.
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Minimum one year’s experience in business-to-business sales, preferably in digital marketing or the media field.
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A strong track record of meeting or exceeding sales targets.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS:
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High stress, high energy environment with deadline pressures.
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Some travel may be required on rare occasions.
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Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
