CW7 is in search of a dynamic Digital Account Executive to take our digital revenue initiatives to the next level. Our Broadcast and Digital Divisions are a part of one of the nation’s fastest growing organizations, and the largest local media company in the US. We are looking for a leader in digital sales and revenue production. The Digital Account Executive is responsible for digital sales efforts for all digital marketing services both closing sales opportunities and creating new opportunities.
- Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
- Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
- Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB’s grow successfully
- Develop local sales strategies in major industry verticals (auto, medical, etc.)with clear goals and measurable objectives that can be tied to revenue growth.
- Establish, maintain and grow relationships with advertisers and agencies
- Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
- Consistently communicate with clients on all business activity
- Complete knowledge of the market and competitive landscape
- Utilize a consultative sales approach to develop strategic understanding of client’s business and marketing needs
- Meet and exceed performance management targets for account activity and revenue generation
- Serve as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives
- Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget
Requirements & Skills:
- BA or BS in Business, Marketing or Advertising preferred
- 5+ years of digital media sales and marketing experience preferred
- Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
- Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
- Effective communication and client presentation skills
- Ability to interact with high-level decision makers
- Ability to sell through a consultative sales experience
- Ability to sell a vast array of products
- Excellent follow-up, strong organizational skills and attention to detail
- Proven ability to meet and exceed sales goals and secure revenue goals
- Interest and passion for digital trends and how they relate to the media/ broadcast industry
- Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
- Resourceful, self-motivated and a skillful multI-tasker\
- Strategic foresight
- Valid driver’s license
- #LI-Onsite
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
