Digital Account Executive

Posted Yesterday
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Scranton, PA
Entry level
Cloud • Consumer Web • Digital Media • News + Entertainment
Transforming the future of media! We pride ourselves on sharing engaging stories that inform, inspire, and connect!
The Role
The Digital Account Executive will sell digital advertising and marketing services, develop prospecting strategies, manage a personal book of business, and report on account activity. The role requires understanding digital products and delivering targeted customer solutions based on needs.
Summary Generated by Built In

Summary:

As a Digital Sales Executive/Business Development you will be expected to sell digital advertising and digital marketing services for the PA Cluster -Media News Group.  The position will work independently to increase digital revenue base by developing new business.

What you will do:

  • Develop and execute prospecting strategies to uncover new business opportunities

  • Develop and maintain a personal book of digital business, complete with monthly and quarterly revenue goals

  • Works independently to retain and upsell newly developed business through consistent campaign performance management

  • Stays abreast of emerging trends in digital products, technology, measurement and analytics

  • Weekly Reporting on account activity, pipeline and revenue around Key Categories

  • Identify the current needs of client base; communicate the benefits of our audience based marketing solutions as they relate to each need and then sell the appropriate campaign

  • Work through objections/concerns regarding costs, budgets and selling strategies

  • Research problems and provide solutions; requires an understanding of the Company’s digital products and as it relates to customers, prospects, and key trends

What you will bring:

  • Bachelor’s degree in marketing, systems, communications or a related field; or equivalent combination of education and experience

  • Ability to work well both independently and as part of a team

  • Position requires high level of professional communication ability

  • Have an understanding of how to grow and maintain market share; ability to accurately develop forecasts and manage pipelines

  • Demonstrated record of success in a goal-oriented, highly accountable environment; in building customer-based revenue and in delivering customer solutions based on identified needs

  • Ability to effectively manage time as it relates to focus on sales related activities

  • Solid experience with SEO, SEM advertising sales and account management

  • Valid driver's license and reliable transportation required

Who we are:

The Times-Tribune, a subsidiary of MediaNews Group, is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, investigates corruption and reports on political maneuverings. It is the indispensable source for essential local community, sports, and entertainment news.

“3x Built In Best Places to Work Winner - 2023, 2024 & 2025”

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

  • Please submit an online application along with your resume for this position here https://myworkdaycenter.wd5.myworkdayjobs.com/MNG/job/Scranton-Pennsylvania/Digital-Account-Executive_R2160

Closing Date:

  • Continuous recruitment until the position is filled

Conditions of Employment: 

  • A full pre-employment background check and MVR will be conducted as part of the selection process. Must be willing to submit and pass the necessary required checks

  • Must possess and maintain a valid driver’s license and have reliable transportation

  • Travel – This position entails occasional driving for work assignments, training sessions, and/or in-person meetings. The employee will be responsible for transporting themselves between different sites as needed

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Top Skills

Sem
Seo

What the Team is Saying

CJ
Anne
Kellan
Michelle
Hillary
James
The Company
HQ: Denver, CO
4,000 Employees
Hybrid Workplace
Year Founded: 1985

What We Do

At MediaNews Group, our employees are our greatest asset.

MediaNews Group (MNG) was established in 1985 and has over 4,000 employees nationwide including subsidiaries and other corporate affiliates. There are more than 100 different brands within our portfolio. In addition to our print products, we are a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, our suite of products, including Adtaxi, helps advertisers solve complex marketing challenges with custom, performance-driven solutions. Readers turn to us for all the news and information that matters to them nationwide. Adtaxi is an exclusive program with the ability to reach 196M or 95% of the U.S. wired population that was established in 2010. Learn more at www.medianewsgroup.com.

Why Work With Us

We are a team-first culture that ensures every employee has the opportunity to grow and learn. At MNG, we promote from within and work with team members to achieve their full potential. We truly believe that failure is not a setback, but an opportunity. Join our team and feel good about what you're doing and where you're going!

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MediaNews Group Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

The majority of our roles are 100% remote excluding Production & Circulation although some roles require customer visits or occasional in office work. We do not have any intention of returning to an in office environment/culture.

Typical time on-site: Not Specified
HQDenver, CO
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Pennsylvania
Massachusetts
Ohio
Michigan
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