Design Director, Front End & Circular Design

Posted 2 Days Ago
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Billund, Syddanmark
Senior level
Kids + Family • Retail • Robotics
The Role
As the Design Director, you will lead the creative team for Licensing & Extended Line at LEGO, focusing on front-end design, product innovation, and sustainable design principles. Your responsibilities include setting design direction, collaborating with cross-functional teams, and enhancing the product portfolio for LEGO enthusiasts.
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Job Description

#LI-JL1
#LI-Hybrid

Are you passionate about innovation, circular design and sustainability, eager to meet the play needs of LEGO enthusiasts worldwide?  

We have an exciting opportunity in Licensing & Extended Line (LEL) for you to lead our creative team and impact the future of play! As the Design Director, you will drive the front-end design direction for LEL cross-category priorities, enhancing product innovation with a focus on sustainable and circular design principles! 

Please note the work location is Billund, Denmark 

Core Responsibilities 

  • Own the creative direction for cross-category priorities within LEL 

  • Contribute to the overall design direction of LEL by bringing to bear insights from audiences, shoppers, brand, IP, and external partners. 

  • Collaborate with creative and people leads across LEL, LEGO Design, LEL Marketing, LEL Sustainability, and product line teams to improve our portfolio innovation pipeline. 

  • Collaborate with and oversee product design deliverables for external partners. 

  • Participate in shaping the overall product and experience innovation strategy for the end audience and shoppers. 

  • Lead a dedicated front-end design team to drive sustainability driven innovative solutions. 

Play your part in our team succeeding 

To enhance the LEGO ecosystem, LEL delivers relevant content that engages audiences through high-quality products and experiences! As the Design Director for front-end and circular design innovation, you will take creative ownership of the design strategy and set the direction for products and experiences across all our product lines. 

Do you have what it takes? 

  • Solid track record with hands-on experience in product, industrial, fashion, or circular design. 

  • Demonstrated success in leading and inspiring design and creative teams to achieve innovative outcomes. 

  • Prior experience in managing and nurturing team members is highly desirable. 

  • Ability to articulate ideas clearly and persuasively through verbal and written communication, presentations, and visual aids. 

  • Experience collaborating with marketing, product development, and external partners to advance design initiatives. 

  • Willingness to travel occasionally to engage with global partners and participate in industry events. 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Top Skills

Circular Design
Fashion Design
Industrial Design
Product Design
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The Company
HQ: Billund
19,827 Employees
On-site Workplace

What We Do

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.

We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.

Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.

These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.

A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

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