Demand Generation Strategist

Company Description

About Authenticx 

Authenticx is the new standard for listening at scale in healthcare. Our AI-powered platform surfaces strategic insights from real customer conversations—unlocking a rich source of data that helps healthcare organizations improve outcomes, experiences, and efficiencies. As we expand our presence in the market, we are looking for bold, curious, and metrics-driven team members to help us grow. 

Job Description

About the Role 

As the Demand Generation Strategist, you’ll play a pivotal role on the Marketing team, owning programs that fuel the sales pipeline and drive business growth. You'll design and execute integrated campaigns across digital, content, events, ABM, and web to attract, engage, and convert leads into qualified opportunities. Working closely with Sales, RevOps, Product Marketing, and Leadership, you’ll position Marketing as a revenue driver by building pipelines and moving prospects toward conversion. This role is perfect for a data-driven marketer who thrives on accountability and is eager to make a direct impact on revenue growth. 

What you will do: 

• Own and execute the demand generation strategy to deliver measurable pipeline growth, aligned with quarterly and annual targets. 

• Develop and launch integrated campaigns using a mix of inbound, paid, organic, and ABM strategies aligned to the buyer journey. 

• Partner with Sales leadership and RevOps to set quarterly pipeline targets, refine lead scoring models, and improve conversion at each funnel stage. 

• Create and manage paid media campaigns (LinkedIn, Google Ads, content syndication) with clear attribution to sourced and influenced pipeline. 

• Drive web strategy in partnership with marketing and design—owning updates and optimizations in WordPress to improve conversion and SEO. 

• Optimize the marketing tech stack (HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager) to drive automation, reporting, and scalability. 

• Lead nurture workflows, A/B testing, and email campaign strategies to re-engage prospects and warm up mid-funnel leads. 

• Partner with Product and Content Marketing to craft compelling messaging and high-converting assets that align to market needs. 

• Report weekly/monthly on campaign performance, pipeline contribution, and ROI; proactively recommend adjustments to hit growth targets. 

Qualifications

What You’ll Bring 

• 5+ years of experience in B2B demand generation, preferably in SaaS or high-growth tech. 

• Proven track record of building and executing campaigns that generate and influence multi-million-dollar pipelines. 

• Experience collaborating with Sales to align on ICPs, messaging, and campaign management  

• Hands-on expertise in marketing automation platforms (HubSpot strongly preferred), paid ad platforms (LinkedIn, Google), and marketing design programs (Figma, Canva). 

• Strong analytical mindset with the ability to interpret funnel metrics and optimize based on data. 

• Proven ability to optimize WordPress websites, leveraging design, user experience, and CRO (conversion rate optimization) tactics to maximize conversions. 

• Excellent project management, communication, and cross-functional collaboration skills. 

• Startup mindset—comfortable owning strategy and rolling up your sleeves to execute. 

Additional Information

Why You’ll Love Working Here 

• High-growth SaaS startup solving real problems in healthcare with innovative AI technology. 

• A collaborative, people-first culture that values ownership, experimentation, and impact. 

• Opportunities to expand your skills, build processes from the ground up, and make meaningful contributions to company growth. 

• Flexible work environment and generous benefits package. 

Why Join Us? 

• Impact: Play a key role in growing a mission-driven SaaS company transforming healthcare insights. 

• Growth: Expand your marketing expertise while shaping the Authenticx demand generation strategy. 

• Collaboration: Work alongside an innovative, value-driven team that values authenticity and inclusion. 

• Flexibility: Hybrid work environment with a balance of remote and in-office collaboration. 

• Candidates must reside in the USA and be authorized to legally work in the USA without requiring employment visa sponsorship now or in the future.  

• All your information will be kept confidential according to EEO guidelines.