Demand Generation Specialist

About Onit 
We're redefining the future of legal operations through the power of AI. Our cutting-edge platform streamlines enterprise legal management, matter management, spend management and contract lifecycle processes, transforming manual workflows into intelligent, automated solutions. 

We’re a team of innovators using AI at the core to help legal departments become faster, smarter, and more strategic. As we continue to grow and expand the capabilities of our new AI-centric platform, we’re looking for bold thinkers and builders who are excited to shape the next chapter of legal tech. 

If you're energized by meaningful work, love solving complex problems, and want to help modernize how legal teams operate, we’d love to meet you. 

Position Summary: 
We’re not just looking for a demand gen executor—we’re looking for a pipeline driver, an experimenter, and a strategic doer who gets just as excited about a smart A/B test as they do about cracking into a new segment. Reporting to the Manager, Demand Generation, you’ll own the execution of multi-channel campaigns that generate and nurture qualified leads across key personas and verticals. This is a hands-on role for someone who thrives in a fast-paced environment, loves testing and optimization, and wants to make a measurable impact on revenue. 

This is a hands-on role for someone who isn’t afraid to dive into the weeds, ask the tough “is-this-worth-it?” questions, and iterate fast. You’ll test, learn, optimize, and repeat—with a clear eye on performance metrics and revenue impact. 

Key Responsibilities: 

• Execute and optimize demand generation programs across channels such as email, paid media, webinars, content syndication, SEO, and more  

• Support campaign development from strategy through execution—including copywriting, asset coordination, landing page creation, and lead routing  

• Partner closely with Sales, Product Marketing, and Content teams to align campaign messaging and targeting  

• Evaluate opportunities quickly: is this the right message, channel, and spend for our ICP? If not, pivot fast.  

• Manage and optimize performance across platforms like LinkedIn Ads, Google Ads, and programmatic/display vendors  

• Monitor and analyze campaign performance, report on KPIs (MQLs, CPL, pipeline influenced), and recommend improvements  

• Own marketing automation workflows and lead nurturing tracks in tools like HubSpot, Marketo, or Pardot  

• Collaborate with RevOps to ensure accurate attribution, lead scoring, and funnel reporting  

• Create and constantly test nurture streams to drive better conversions and more leads into the funnel  

• Document learnings, share insights, and overcommunicate to keep the team in lockstep  

Required Skills: 

• 3 years of experience in demand generation or performance marketing, ideally in a B2B SaaS environment  

• Data is your compass; you’re comfortable digging into numbers, drawing insights, and making decisions based on results.  

• Quick learner with the ability to grasp ICP nuances and shift tactics based on what’s working  

• A bias towards action – you test, learn, and iterate with speed  

• Strong understanding of the B2B funnel and how to drive demand at each stage  

• Hands-on experience with marketing automation (HubSpot preferred) and CRM tools (Salesforce preferred)  

• Experience running paid campaigns (LinkedIn, Google Ads, etc.) and optimizing for performance  

• Experience building, publishing, and improving nurture streams  

• Analytical mindset—you love digging into data, testing hypotheses, and proving ROI  

• Clear communicator with strong project management skillsStrong communicator who proactively keeps [cross-functional] teams informed, aligned, and moving forward.  

• Proactive, self-starter who’s comfortable in a fast-moving, cross-functional team  

Nice to Have: 

• Experience with ABM platforms (6sense, Demandbase, etc.)  

• Familiarity with intent data and, predictive scoring, and account prioritization  

• Basic knowledge of HTML/CSS for landing page tweaks  

• Experience with webinars, virtual events, or field marketing programs  

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