PracticeTek is a large and established healthcare technology company, providing comprehensive software solutions to dental, orthodontic, chiropractic, optometry, wellbeing and other healthcare clinics. We empower clinicians and their teams to deliver better patient care through innovative and user-friendly technology.
At PracticeTek, you'll have the opportunity to:
Work with dynamic technology solutions that are constantly evolving to meet the needs of the healthcare industry.
Collaborate with a talented and passionate team of individuals who are dedicated to improving the lives of patients and healthcare providers.
Make a real impact on the healthcare industry by helping to improve the efficiency and quality of care.
Build a rewarding career with opportunities for growth and development.
The Marketing Department:
The Marketing department serves as a primary growth engine for all of PracticeTek’s business verticals. We are the fuel that drives customer acquisition, conversion and retention through increasing brand awareness and promoting PracticeTek’s products and services. We are the face and voice that represents PracticeTek and its brands. We care as much about our team as
we do about our products. If you are looking for a role in a team that is the voice of PracticeTek and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you.
The Career Opportunity:
Lead our wellbeing portfolio's product marketing strategy and drive market expansion through the leadership of a high-performing team. As the Director of Marketing for our wellbeing vertical, you will shape the go-to-market strategy for our comprehensive suite of wellbeing products, oversee two Product Marketing Managers, and play a pivotal role in achieving our growth objectives within the dental Total Addressable Market (TAM).
The position is remote eligible
Areas of Accountability:
- The Senior Marketing Manager for the Wellbeing vertical has responsibility for the following outcomes:
- Drive revenue growth and market share expansion across the wellbeing portfolio through strategic marketing initiatives, competitive positioning, and market intelligence
- Develop and execute comprehensive go-to-market strategies that align with business objectives and market opportunities
- Work with the Channel team to optimize marketing spend and maintain budgetary responsibility across all wellbeing product lines
- Build and maintain high-performing teams through effective coaching, career development, and performance management
- Foster cross-functional collaboration with Sales, Product Management, and other key stakeholders to ensure cohesive strategy execution
Competencies for Success:
- Proven ability to inspire and develop high-performing teams
- Strong decision-making capabilities with a focus on both short-term results and long-term strategy
- Excellent communication and presentation skills with the ability to influence at all levels
- Ability to navigate complex matrix organizations effectively
- Deep understanding of the wellbeing industry, including market trends, competitive landscape and customer needs preferred
- Experience with software solutions preferred
- Strong financial acumen with experience in budget management and resource allocation
- Results-oriented mindset with a focus on measurable outcomes
At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between $60,150 - $125,000 for this position.
PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.
What We Do
PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, and dermatology practices. Our solutions empower allied professionals to connect with their patients and grow their business. The result is better care, lower workloads for staff, and less overhead costs for providers — which means more resources for improving patient care.
PracticeTek invests in middle-market, retail-healthcare SaaS companies. Established by industry veterans with decades of experience at the helm of successful software enterprises, PracticeTek provides opportunities for entrepreneurs to accelerate their personal wealth, continue to run and grow their business, while collaborating with other like-minded entrepreneurs to continue their legacy and impact the future of healthcare. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for all.
