Lead product marketing strategy for PracticeTek's payments solutions across all four verticals, driving increased attachment rates and deeper market penetration. This hands-on role initially focuses on payments, with Revenue Cycle Management (RCM) responsibilities phased in during the latter half of the year. You'll leverage your payments/fintech expertise to position our solutions effectively within the healthcare ecosystem while building knowledge of RCM to support future growth initiatives. This role offers the opportunity to develop expertise across our complete financial technology suite.
The Product Marketing Manager has responsibility for the following outcomes:
- Develop and execute comprehensive payments product marketing strategy to drive attachment rates and increase penetration across dental care, optometry, and wellbeing verticals
- Create and maintain a robust content library of case studies, white papers, sales collateral, and digital assets that effectively communicate our payments value proposition
- Stay current with payments industry trends, competitive landscape, and customer needs to inform marketing strategy and messaging
- Partner with sales teams to develop targeted enablement programs that increase confidence in selling payments solutions
- Track, analyze, and report on key performance metrics to measure effectiveness of payments marketing initiatives
- Build foundational knowledge of our RCM offerings to prepare for expanded marketing responsibilities in the second half of the year
- Gradually develop and implement RCM marketing strategies as part of an integrated financial solutions approach
- 4+ years of product marketing experience with demonstrated expertise in payments, fintech, or embedded finance solutions
- Healthcare payments experience strongly preferred, particularly in practice management environments
- Proven ability to create compelling content that drives conversion and adoption
- Strong hands-on execution skills with minimal need for oversight or delegation
- Deep understanding of payments technology, transaction processing, and financial workflows
- Willingness to learn RCM concepts and build expertise in healthcare revenue cycle solutions
- Ability to adapt and expand responsibilities as the role evolves to encompass both payments and RCM
- Excellent analytical capabilities with experience using data to drive strategic decisions
- Superior communication skills with ability to translate complex financial concepts for various audiences
- Bachelor's degree in Marketing, Business, Finance or related field required
At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between [Salary Range] for this position.
PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.
Top Skills
What We Do
PracticeTek was established by investors and entrepreneurs who came together with a vision for the future of healthcare: high-quality care delivered seamlessly and on demand, without the burden and confusion of traditional systems. We are a collection of best-in-class software solutions that serve the retail healthcare market, including dental, orthodontic, chiropractic, optometry, and dermatology practices. Our solutions empower allied professionals to connect with their patients and grow their business. The result is better care, lower workloads for staff, and less overhead costs for providers — which means more resources for improving patient care.
PracticeTek invests in middle-market, retail-healthcare SaaS companies. Established by industry veterans with decades of experience at the helm of successful software enterprises, PracticeTek provides opportunities for entrepreneurs to accelerate their personal wealth, continue to run and grow their business, while collaborating with other like-minded entrepreneurs to continue their legacy and impact the future of healthcare. PracticeTek is an investment firm with a mission: we partner with founders who are changing healthcare for all.
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