We are looking for a creative and results-driven Demand Generation Specialist to join our marketing team. This role focuses on content creation, lifecycle marketing, and account-based marketing (ABM) strategies to drive awareness, engagement, and pipeline growth. The ideal candidate is a strategic thinker with a strong ability to craft compelling content, execute targeted campaigns, and collaborate cross-functionally to deliver measurable results.
Responsibilities:
- Content Creation
- Develop high-quality, engaging content (i.e. eBooks, whitepapers, infographics, etc.)
- Collaborate with internal teams to identify content gaps and fill them
- Optimize content for SEO and performance across all channels
- Repurpose existing content into new formats for maximum reach
- Lifecycle Marketing
- Implement email nurture campaigns that guide leads through the buyer’s journey
- Execute webinars that engage prospects and customers at different lifecycle stages
- Partner with the sales team to align lifecycle marketing efforts with sales objectives
- Analyze campaign performance metrics to improve overall effectiveness
- Account-Based Marketing (ABM)
- Collaborate with the sales team to identify and targe high-value accounts
- Develop and execute ABM campaigns targeting key accounts
- Execute campaigns that leverage gifts to encourage accounts to speak to sales
- Produce virtual and live events that engage the buying group
- Track and measure the success of ABM efforts, providing regular updates
- Performance Analysis & Optimization
- Monitor and analyze campaign performance (with HubSpot, webinar platforms, etc.)
- Report on key metrics (i.e. Leads, MQLs, SQLs, pipeline growth, ROI, etc.)
- Provide actionable insights to optimize future campaigns.
Stay up-to-date with the latest trends in demand gen, lifecycle marketing, and ABM
Requirements
- 2-4 years of experience in demand generation, lead generation, or digital marketing
- Strong knowledge of demand generation tools and platforms (e.g., HubSpot, webinar platforms.Google Ads, Facebook Ads, Ahrefs, SEMrush, Google Analytics).
- Strong data analysis skills with a track record of using analytics tools to optimize campaigns and measure performance.
- Experience in creating, curating, and distributing valuable content that resonates with professional services firms (law firms, accountants, etc.).
- Proven ability to collaborate cross-functionally with marketing and sales teams to ensure alignment on goals, messaging, and lead quality.
- Ability to manage multiple projects simultaneously while maintaining high attention to detail and quality.
- Understanding of SEO principles and how they tie into lead generation strategies is a plus.
Preferred qualifications
- Experience with the legal services industry or working with law firms.
- Knowledge of marketing automation platforms like HubSpot
- Familiarity with customer relationship management (CRM) systems like Salesforce.
- Starting from $60,000
- Work remotely from home
- Unlimited PTO
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
Top Skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability.
You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization.
The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak.
We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results.
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law
Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page.
SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months
When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly:
Deliver proof, not promises. Our clients rank for keywords like:
⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.)
⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.)
⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.)
We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.”
The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t.
Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast.
You deserve better; that’s why we exist.
We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now.
Let's Talk.
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