Demand Generation Specialist - Job Description
We're HCSS. We're a software company based in Sugar Land, TX and we provide innovative solutions for the construction industry that helps streamline their operations. Our mission at HCSS is helping customers achieve excellence through our proven, customer-centric, end-to-end solutions and exceptionally helpful service, while providing a great life for our employees. With this mission at the forefront of everything we do, we're recognized as a pioneer and leader in our market and nominated the "Best Companies to Work for in Texas" 15 years in a row.
WHO WE NEED:
As a Demand Generation Specialist, you will play a pivotal role in executing demand generation strategies to drive awareness, engage prospects, and generate high quality leads for our solutions. The ideal candidate is a team player, data-driven, and creative.
- 3+ years of experience in demand generation, preferably in B2B SaaS
- Strong understanding of B2B marketing tactics and buyer's journey
- Experience with marketing automation platforms and CRMs (ex. Pardot, Salesforce)
- Proficient in digital marketing channels, including email, social media, and paid advertising
- Analytical mindset with the ability to interpret data and make data-driven decisions
WHAT YOU'LL DO:
- Execute and optimize multi-channel marketing campaigns to generate leads and support revenue goals
- Collaborate with the marketing team to develop compelling content aligned with campaign objectives
- Manage digital marketing channels, including email marketing, paid advertising, social media, webinars, and content syndication
- Monitor, analyze, and provide insights for digital campaign performance, making data-driven recommendations for improvement
- Implement and manage lead nurturing programs to guide prospects through the buyers journey
- Collaborate with the content team to ensure the development of relevant and engaging nurture content
- Utilize marketing automation and CRM systems to track, measure, and report on KPIs
- Work closely with Enablement, Product Marketing, and SDR teams to ensure alignment and effective handoff of leads
BENEFITS & PERKS:
Part of our mission statement is to provide a great life for our employees. We believe that happy employees make for a better company, so we take care of them. Here are a few of the perks we offer:
- Flexibility for you to work in-office or hybrid.
- Medical and Dental Premiums.
- On-site amenities including covered basketball court, soccer field, 200-meter track, etc.
- 401K with match.
- Tuition reimbursement.
- And more!
What the Team is Saying
What We Do
Since 1986, HCSS been developing software to help construction companies streamline their operations. Today, HCSS is recognized as a pioneer and leader in the market, serving thousands of construction companies across the nation. Year after year, they continue to innovate, refine, and expand their products as the industry evolves.
HCSS' mission is to help customers dramatically improve their business through innovative, high-quality software and exceptionally helpful service, while providing a great life for employees.
Why Work With Us
At HCSS, we prioritize people—empowering both our customers and employees to achieve excellence. We promote from within, provide continuous professional growth, and embrace challenges as learning opportunities. Join us to build a meaningful career while delivering exceptional solutions and service.
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HCSS Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
The Company embraces hybrid working and provides flexibility to meet the needs of its employees and their lives.
