Demand Generation Specialist

Posted 4 Days Ago
Be an Early Applicant
Charlotte, NC
Junior
Cloud • Information Technology • Consulting • Cybersecurity
The Role
The Demand Generation Specialist will execute and measure marketing campaigns to drive qualified leads for Courser's brands. Responsibilities include managing multi-channel campaigns, lead nurturing, content creation, CRM management, analytics, and collaboration with sales and marketing teams.
Summary Generated by Built In

We are seeking a highly motivated and results-driven Demand Generation Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in demand generation, digital marketing campaigns, and experience with HubSpot as a CRM. This role will execute and measure demand-generation campaigns across all of Courser's brands and ensure that they are meeting the objectives, driving qualified leads, and supporting our sales objective.
Key Responsibilities:  

  • Campaign Development: implement and manage multi-channel demand generation campaigns in HubSpot to drive lead acquisition and conversion.  
  • Lead Nurturing: Develop and execute lead nurturing programs to move prospects through the sales funnel and increase conversion rates.  
  • Content Creation: Collaborate with the content team to create compelling and relevant content for call sequences and CTA through the various stages of the buyer’s journey.  
  • CRM Management: Utilize HubSpot to track, analyze, and report on campaign performance, lead generation, and ROI.  
  • SEO & SEM: Optimize search engine campaigns and manage paid search initiatives to increase brand visibility and traffic.  
  • Email Marketing: Execute inbound and outbound email marketing campaigns to engage and nurture leads.  
  • Analytics & Reporting: Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.  
  • Collaboration: Work closely with sales, product, and other marketing teams to align demand generation efforts with overall business goals.  

Qualifications:

  • Bachelor’s degree in marketing, Business, or a related field.  
  • 1- 3+ years of experience in demand generation, digital marketing, or a similar role.  
  • Proficiency in HubSpot CRM and marketing automation tools.  
  • Strong understanding of SEO, SEM, and PPC strategies.  
  • Excellent written and verbal communication skills.  
  • Analytical mindset with the ability to interpret data and make data-driven decisions.  
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.  

 
Preferred Skills: 

  • Experience in B2B Marketing. MSP Experience a plus. 
  • Knowledge of digital marketing strategies and tools. 
  • Creative thinking and problem-solving abilities. 

What we do for you 
At COURSER we prioritize our employees’ personal and professional development, offering best in class training, mentorship, and opportunities for growth through our self-promotion paths. We encourage innovation and challenging the status quo. With teams across the country, we have a wealth of knowledge and a team that is eager to share and grow together.  
 
Benefit Highlights 

  • Competitive benefits package, including medical, dental, vision, and life insurance 
  • 401k match  
  • Flexible PTO
  • 10 Holidays including your Birthday and a Floating Holiday!  
  • Gym reimbursement  
  • Amazon Prime reimbursement 
  • 40 Hours for Volunteer Time  
  • Paid Maternity and Paternity leave  
  • Paid certifications 
  • Learning and development programs  

 
Courser is an equal opportunity employer. Applications are considered for positions without regard to veteran status, uniformed service member status, race, creed, color, religion, gender, gender identity, sex, sexual orientation, citizenship status, national origin, marital status, age, physical or mental disability, genetic information, caregiver status or any other category protected by applicable federal, state, or local laws.
 

Top Skills

Hubspot
The Company
HQ: Greenville, South Carolina
62 Employees
On-site Workplace
Year Founded: 2007

What We Do

Most small to mid-size businesses have a ton of tech tools, software, apps, and systems to help them run—and most small to mid-size businesses don’t have the resources (or, quite frankly, the time) to make sure all those tools are running correctly. That’s where we come in.

PTG is an outsourced IT company based in Greenville, SC. We work with businesses to make sure they’re using the right tools for their needs, that those tools are working as expected, and that they’re actually providing value.

On a daily basis, we handle issues that pop up with your technology, whether planned or unplanned--everything from fixing computer errors to checking into potentially malicious emails to setting up computers for new employees. We’ll also meet with you quarterly to discuss the big picture: your business goals and the tools you need to get there, your cybersecurity and disaster recovery plan, and budget planning.

One of our core values is “We deliver phenomenal experiences”—if you’re not getting a phenomenal experience, you have the right to fire us at any time. We believe in re-earning your business with every interaction and we won’t lock you into a long-term contract.

Phenomenal experiences don’t stop with customers. We believe in delivering phenomenal experiences for our employees, too—and our employees have voted us one of the Best Places to Work in SC for five years in a row.

Here are a few more awards we’re proud of:
Channel Futures MSP501 Top Managed Service Providers, 2017-2018
Best Places to Work in SC, 2014-2018
Microsoft East Region Office 365 Partner of the Year, 2017
Microsoft Southeast Area Cloud Partner of the Year, 2013, 2015, 2016
INC5000 Fastest Growing Companies, 2015-2017
Best of Upstate, 2014
Microsoft Southeast Area Community Connections Partner of the year, 2012

👉Check out our current job openings at https://www.goptg.com/Careers

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