About the Role
Vimeo’s demand generation team is searching for a talented, passionate, and analytical Demand Generation Marketing Specialist to support and execute impactful multi-channel campaigns in the AMER region. In this role you will report into the Sr. Manager of Demand Generation and work collaboratively with the sales, demand generation, marketing operations, content and digital teams to ensure alignment, maximize campaign effectiveness and drive growth (i.e. leads, MQLs, pipeline and bookings) for Vimeo Enterprise in the region.
Key Responsibilities
Campaign Execution
- Support and execute integrated marketing campaigns across various channels (webinars, events, content syndication, 3rd party media etc.)
- Collaborate with digital and localization teams to launch regional campaign assets that resonate with target audiences
- Manage campaign timelines, ensuring projects are delivered on time and on budget
Events support
- Lead the research and execution of regional events; support in executing trade shows and conferences
- Support event logistics, from budgeting and vendor management to post-event analysis and follow-ups
Sales & Marketing Alignment
- Work closely with sales teams to ensure marketing campaigns support their goals and provide them with qualified leads, MQLs and pipeline
- Develop and maintain sales enablement materials to equip sales teams with relevant resources (i.e. campaign briefings, promotional assets, follow-up sequences, reports)
Performance Analysis & Optimisation
- Monitor and analyze campaign performance, identifying areas for improvement and optimization; work closely with marketing operations to improve internal processes
- Leverage marketing automation and analytics tools (i.e. Tableau, Salesforce) to track key metrics (i.e., lead generation, conversion rates, pipeline influence)
Professional self-growth
- Stay abreast of industry best practices and emerging trends in demand generation and field marketing
- Seek opportunities to improve skills and knowledge through training, conferences, and self-learning
Qualifications
Experience: 2-3 years of experience in B2B demand generation marketing, preferably in a B2B SaaS environment.
Skills
- Experienced in executing demand generation campaigns at high pace
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Strong analytical skills and experience with campaign reporting and analysis
- Fluency with marketing automation, CRM, Outreach, webinar tools, and analytics tools
- Strong understanding of lead nurturing, lead scoring, and demand generation principles
- Excellent communication, writing, and presentation skills
- A passion for video marketing
- A collaborative and team-oriented approach
Base Salary Range:
- NYC Metro, Bay Area, Seattle, & Los Angeles: $72,000 - $99,000
- All other US cities outside above metro areas: $64,800 - $89,100
Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include variable compensation and Restricted Stock Units (RSUs).
We also offer paid time off, generous 401k match, commuter benefits, Health Savings Account (HSA), Flexible Spending Account (FSA), fertility reimbursement, group term life insurances, wellbeing resources, and more.
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About Us:
Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.
Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.
Top Skills
What We Do
Quona Capital is a venture capital firm that invests in financial technology companies in emerging markets. The firm was formed with a simple idea - technology has the power to radically improve the quality, access and affordability of financial services for underserved consumers and businesses in Sub-Saharan Africa, Latin America and Asia. We invest in disruptive innovations to create a more financially inclusive world.
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