Demand Generation Specialist

PFL is at the forefront of the print and direct mail (at scale!) revolution, helping our customers leverage the power of modern direct mail through our integrated direct mail platform. Our “get it done” culture allows everyone at PFL to have an equal opportunity to innovate on new ideas, create work with a lasting impact, and excel in a culture of collaboration and success. 

We are actively seeking an extraordinarily talented Demand Generation Specialist to join our world-class sales team. In this position, you will be responsible for creating engaging B2C and B2B print prospect and customer marketing campaigns that drive lead, pipeline and revenue growth for the e-commerce and sales team. 

In this role you will get to: 

• Create dynamic campaigns leveraging digital, email, direct mail, social and other marketing channels. 
• Work with the e-commerce teams to drive campaign adoption and enable them to play a key role in campaign execution and follow-up.   
• Partner across the marketing team to create campaigns that reinforce the Printing for Less brand and key messaging.  
• Create weekly reports to measure, analyze, and refine campaigns to improve outcomes. And share these reports regularly with marketing and e-commerce leadership.  
• Become expert on our top accounts, and create tailored campaigns that align to our ABM approach.   

• Become expert on the buyer’s journey and which tactics align best at various stages of the funnel.  
• Manage the Printing for Less social media presence in partnership with the PFL social media team.  
• Create always-on direct mail programs that leverage PFL’s technology and methodologies. 
• Perform ongoing analysis of industry competitors and competitive products 

On day one we expect you to have: 

• Business or Marketing degree and 3+ years of marketing experience 
• Attention to detail and strong project management abilities 
• Exhibits strong communication skills, both written and verbal; and is responsive to direct feedback 
• 3+ year of experience creating marketing campaigns in a printing or e-commerce environment   
• Deep passion for marketing and creating campaigns deliver results and solve key challenges for our buyers 
• Outstanding communication skills, both written and verbal
• Strong time management and project management skills  
• Demonstrated ability to build and maintain cross-functional relationships and incorporates feedback
• Curiosity and a bias toward action  
• Metrics-oriented, ensuring campaigns drives engagement that leads to revenue growth
• Ability to adapt and thrive in a fast-paced, high-growth company
• Able to represent Printing for Less and the values we stand for:  People, Relationships, Progress, Results 

Last but not least, the ability to represent PFL and the values we stand for: 

• People
• Relationships
• Progress
• Results  

The rest of the stuff: Salary range is $65-75k depending on experience. Full-time position with complete benefit package including health, 401K, disability, PTO, paid parental leave and more.

Remote work may be available in AR, AZ, FL, IN, KY, MI, MT, NC, NJ, NY, OR, OH, SC, TX, UT, VA, WA

Please note:  PFL requires all applicants to be eligible to work within the US and generally will not sponsor visas unless otherwise noted on the position description. PFL also requires applicants to pass a criminal and credit background check.