Demand Generation Manager

About Glean

We’re on a mission to make knowledge work faster and more humane. We believe that AI will fundamentally transform how people work. In the future, everyone will work in tandem with expert AI assistants who find knowledge, create and synthesize information, and execute work. These assistants will free people up to focus on the higher-level, creative aspects of their work.

We’re building a system of intelligence for every company in the world. On the surface, you can think of it as Google + ChatGPT for the enterprise. Under the hood, our platform is the connective tissue between AI and knowledge. It brings all of a company’s knowledge together, understands it at a deep level, provides industry-leading search relevance over it, and connects it to generative AI agents and applications.

Glean was founded by a seasoned team of former Google search and Facebook engineers who saw a need in the enterprise space for their technical depth and passion for AI. We’re a diverse team of curious and creative people who want to help each other get big things done—so we can help other teams do the same. 

We're backed by some of the Valley's leading venture capitalists—including Sequoia, Kleiner Perkins, Lightspeed, and General Catalyst—and have assembled a world-class team with senior leadership experience at Google, Slack, Facebook, Dropbox, Rubrik, Uber, Intercom, Pinterest, Palantir, and others.

Demand Generation Manager

SPECIAL NOTE ABOUT THIS OPPORTUNITY:  Candidates are required to sit in our Palo Alto, CA office 3x a week.

Glean is looking for an outstanding Demand Generation manager to develop and execute high-impact marketing campaigns and programs that drive business growth. In this highly cross-functional role, you will report to the Head of Demand Generation & Integrated Campaigns, working closely with sales, partner teams, and marketing counterparts. 

You will be responsible for the end-to-end execution of programs that generate net new leads and influence opportunity creation within our target market segment. Exceptional candidates will bring proven experience driving both wide-reaching demand generation campaigns and hyper-targeted account based marketing programs. 

Above all else, you are a highly motivated and exceptionally organized Marketing enthusiast, with an equally creative and analytical skillset. The ideal candidate will thrive in a fast-paced startup environment, bringing an entrepreneurial spirit, genuine curiosity, and an enthusiasm for spotting and acting on new opportunities.  

Job Responsibilities

As to be expected in a start-up moving as fast as we are, the scope of this position will evolve continuously. Comfort with ambiguity is required. Below is a partial representation of what may be included in your scope of responsibilities:

Demand Generation:

• Develop and execute multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue – including content syndication, email nurtures, direct mail, referral programs, demo programs, and more.
• Manage the webinar program from concept through promotion, logistics, and follow-up, including direct, 3rd party, and partner webinars.
• Collaborate closely with BDRs and sales counterparts to efficiently operationalize campaigns, ensuring successful enablement, consistent follow-through, and clear communication throughout all stages. 
• Partner with product marketing, content, and creative teams to develop compelling messaging, conversion-optimized landing page copy, and relevant visual assets that drive engagement across the buyer’s journey.
• Identify opportunities for net new lead generation, keeping a pulse on industry trends and best practices to ensure demand generation efforts are innovative and competitive. 
• Leverage data and analytics to continuously refine strategies, track performance, and optimize for higher conversion rates and cost-effectiveness.

Account-Based Marketing (ABM):

• Develop and execute targeted ABM strategies for high-value accounts, aligning marketing efforts with sales to drive engagement, pipeline growth, and revenue.
• Create personalized, multi-channel campaigns tailored to individual accounts or account segments.
• Collaborate closely with sales teams to identify key accounts, understand their business challenges, and craft customized marketing plans to address their needs.
• Analyze account data and buyer personas to develop insights and optimize campaigns for better ROI and engagement.
• Manage and optimize the ABM tech stack, including tools for segmentation, automation, and reporting, to improve campaign efficiency and measurement.

Project Management:

• Manage timelines, budgets, and resources to ensure successful campaign delivery.
• Collaborate with cross-functional teams to optimize workflows and ensure consistent alignment with business objectives. 
• Oversee demand generation and account-based marketing campaign lifecycle, managing all phases from initiation and planning to execution, monitoring, and post-campaign reporting. 

Requirements And What You Bring To The Team

• 5+ years of experience in a fast-paced and/or startup environment. B2B SaaS strongly preferred. 
• Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. Experience with Sendoso/Postal and Outreach is a plus.
• Experience growing a database organically via multiple channels. 
• Proven ability to partner successfully with sales teams by generating qualified leads for SDRs and BDRs. Experience implementing effective sales enablement processes to maximize the reach and impact of demand generation campaigns. 
• Ability to learn new technologies, products and systems quickly.
• Excellent communication skills and sharp creative instincts. 
• Innovative, resourceful, and dynamic, with the ability to work successfully in an ever-changing environment with competing priorities.
• Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge.

Benefits

• Competitive compensation
• Healthcare
• Flexible work environment
• 401k
• Flexible work environment and time-off policy
• Transparent culture
• Learning and development opportunities
• Company events

The standard Base Salary range for this position is $110,000 - $150,000 annually. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

We are a diverse bunch of people and we want to continue to attract and retain a diverse range of people into our organization. We're committed to an inclusive and diverse company. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.