Apify's mission is to make the web more programmable. Why? We believe that humans have better things to do than fill in forms, compile Excel sheets of copy-pasted data, or search social media for hashtags. Those are jobs for a machine.
Apify collects billions of rows of data from all over the world for science, market research, or finding lost children. We make it possible for AI chatbots to interact intelligently, and we’re actively involved in developing novel ways to work with generative AI like ChatGPT.
To support our mission, we're looking for a talented Demand Generation Manager to help us with our GTM strategies to drive the promotion of our professional services.
Who are we looking for?
- You have 4+ years of experience in demand gen marketing, ideally from another B2B tech startup or SaaS company.
- You have a proven track record of driving successful inbound lead-generation strategies.
- You are data-driven, and you understand how to measure the effectiveness of demand generation campaigns and optimize based on performance.
- You are highly skilled in working with marketing automation tools to track and nurture leads.
- You can research and understand a complex technical product or feature and translate it into marketing campaigns that are relatable and engaging to the target audience.
- You know there is an infinite amount of work we could do, but you also know how to prioritize and execute on the most promising opportunities.
- You are highly organized, can multitask, and work across multiple teams.
- You have excellent written and verbal skills in English.
- Any technical background and experience, either from formal higher education or in the trenches of another tech company, are a big plus.
What will you be doing?
- Responsible for the development and execution of demand-generation strategies to increase inbound leads for our professional services and solutions.
- Manage the entire lead generation funnel, from awareness to conversion, making sure that leads are nurtured and move smoothly through the sales pipeline.
- Collaborate with the sales (Account Managers, AEs, BDRs, and Technical Consultants) and the marketing team to create targeted campaigns and content, such as landing pages, webinars, emails, one-pagers, and other assets that drive demo requests and qualified leads.
- Track and report on the performance of demand generation efforts, focusing on KPIs such as the number of inbound leads, demo requests, qualified opportunities, and lead qualification and analysis of where these leads come from.
- Work closely with the sales team to ensure leads are properly qualified and to refine the handoff process between marketing and sales.
- Continuously refine the lead nurturing process through automation and tailored content to achieve high conversion rates.
What we expect from you in the first 6 months:
By the end of the first 3 months, we expect you to:
- Fully understand Apify's Professional Services offerings and target customer base.
- Conduct a competitive analysis of our professional services to grasp the market landscape and identify key differentiators as well as strategies used by the competition.
- Reach out to existing customers to learn about their primary concerns, challenges, and use cases of our professional services.
- Gain insights into the marketing channels through which Apify currently acquires leads and propose new channels we should try.
- Achieve early successes by developing and implementing initial marketing strategies or campaigns.
By the end of the first 6 months, we expect you to:
- Sustainable increases in qualified inbound leads for Professional Services.
- Refine lead nurturing campaigns and improve conversion rates at each stage of the funnel.
- Take full ownership of the marketing roadmap for professional services, ensuring it aligns with customer needs, market trends, and company goals.
Why should you work for Apify?
- Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic 🏰
- Option to work remotely 🛋️
- Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)
- Nobody counts holidays as long as the work gets done 💪
- Stock options and profit sharing 💰
- We welcome pets, kids, and bikes at the office 🐕👨👧🚲
- Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
- Generous hardware budget to give you the tools you need 💻
- Free entry to the wonderful Prague Zoo for you and your guests 🐘
- Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card🏓
- Completely free lunches every day, either in a restaurant or delivery 🌮🍱🍜🍕🥡
- Unlimited supply of ☕ great 🍺 and snacks🍫
- Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the opportunity to work across teams 👩🏼💻👨🏽💻
Process:
Intro call > Task > Interview > Lunch > Offer
What We Do
Apify is a full-stack web scraping and browser automation platform that lets you extract data from websites and automate workflows on the web.
With Apify, you can turn any website into an API!
