Role: Demand Generation Manager
Base Salary: $90,000-123,000 USD
Description: The Demand Generation Manager at Blackthorn will play a pivotal role in the growth of our organization by driving marketing programs that optimize the acquisition of new clients. This role is crucial in our marketing team and requires a candidate with solid skills in leading integrated digital marketing campaigns from concept to execution for Blackthorn.
What you’ll do:
- Develop and execute demand generation strategies, including digital and offline campaigns to target new customers.
- Design, implement, and manage marketing campaigns that improve lead acquisition and conversion rates.
- Work closely with the sales team to ensure high lead velocity and proper lead qualification.
- Use marketing tools to measure, analyze, and report on the effectiveness of demand generation campaigns.
- Coordinate with and contribute to content and design teams to create effective marketing materials. This role will require content creation.
- Report on performance metrics and provide insights for improvement.
- Stay up-to-date with industry trends, technologies, and best practices in B2B SaaS marketing.
- Collaborate with the sales team to ensure a smooth transition of leads from the marketing to the sales pipeline.
- Generate and increase awareness of the company's products or services.
- Manage the demand generation budget efficiently.
What we look for:
- Proven experience in B2B SaaS marketing or a similar role, with a strong background in digital marketing, marketing analytics, and sales enablement.
- In-depth knowledge of various marketing platforms, technologies, and best practices. Including The Google Marketing Platform, Salesforce Marketing Cloud Account Engagement (formerly Pardot), and LinkedIn Advertising.
- Strong understanding of lead generation and customer acquisition strategies.
- Excellent proficiency in using marketing automation software.
- Strong analytical abilities to drive key business insights.
- Excellent communication and interpersonal skills.
- Proven abilities to manage multiple projects in a fast-paced, dynamic business environment.
- The right candidate may have the opportunity to manage a team and progress to a director-level position quickly.
- Must be data-driven and have a deep understanding of our buyer journey.
What we offer
- An incredible team of smart and supportive people
- A deep feeling of satisfaction and completion
- Fully remote global team working from home
- Stock options to every employee (We are ALL owners)
- Four day work week (Actually a thing)
- $400 office stipend
- Maternity/Paternity leave
- Student loan debt assistance
- Pledge 1% - time off during the year for helping nonprofits
- Health insurance contribution (if in the US)
- Children's 529 college fund assistance (if in the US)
About Blackthorn
We have four native apps on the Salesforce AppExchange for managing Events, collecting Payments, sending Messages, and protecting Data. We’re a growing, distributed team in four countries. We move fast and have a significant structure in our product build process. Everyone on our team has deep experience within their respective roles. Our customers span from 1 person companies to Fortune 500s.
Why is our work important
Our apps continue to be easy to use and setup, due to continuous refinements with our UX. Most apps in our space take weeks to implement, ours take hours, and they work more flexibly, achieving significantly more functionality than our competitors. We believe enterprise apps should be as easy to use as consumer mobile apps.
What the job will bring you
A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (we've been told by our team). Connection. Our team is tightly knit, assisted through our annual company trip (as we're remote). Challenge. We're trying to move as quick as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life: "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this.
Top Skills
What We Do
We believe everything in life should be easy to use, whether it's Instagram or piloting one of Elon's rockets. We've built the highest-rated Event Management and Payment Processing apps for Salesforce users, so businesses can focus on their customers instead of having to fight with their CRM.
