D2C Marketing Manager

Job Description

We're looking for a Marketing Manager to support the AJ Bell Direct to Consumer (D2C) marketing team in their role to drive customer growth, engagement and increase their value to the business.

The Marketing Manager will play a key role in managing the customer marketing lifestyle, focusing on campaign strategy, execution, and continuous optimisation to improve customer and commercial outcomes.

Key responsibilities are:

• Planning and executing customer marketing campaigns, aimed at successfully onboarding new customers, enhancing customer engagement, and unlocking customer value across various stages of the customer lifecycle.
• Oversee the strategy, planning, execution, and optimisation of customer marketing campaigns through email and push notifications, ensuring they are segmented, engaging, and aligned with business objectives.
• Develop and refine messaging strategies for new product launches, ensuring consistent and impactful communication positioning across channels.
• Lead and coordinate multiple projects, utilising strong project management skills to ensure campaigns are delivered on time and meet key performance metrics.
• Embed an ‘always-on’ approach to test-measure-learn, using data-driven insights to continuously improve customer and commercial results.
• Analyse and report on key metrics to track campaign performance against targets, identifying areas for improvement and optimisation.
• Collaborate cross-functionally with teams such as CRM, Brand, Product, Legal, Compliance, and Data to ensure alignment and deliver best-in-class customer communications.
• Optimise email based lead generation initiatives to increase customer acquisition.
• Lead, inspire, and develop a Senior Marketing Executive, fostering growth and high performance within the team.
• Ensure compliance with regulatory requirements, overseeing sign-offs from key stakeholders to ensure marketing assets meet internal and external standards.

Competence, Knowledge and Skills

• 5+ years’ experience in customer marketing, with demonstrated success in delivering impactful email marketing campaigns.
• A strategic thinker who can see the big picture and articulate ideas clearly to various stakeholders.
• Strong organisational skills with meticulous attention to detail.
• Data-driven mindset with a focus on testing, learning, and optimising.
• Creative problem-solver, capable of coming up with innovative solutions to meet business objectives.
• Analytical skills with the ability to interpret data and extract meaningful insights.
• Excellent verbal and written communication skills, with the ability to influence and persuade others.
• Customer-focused, with a strong understanding of customer needs and a passion for creating tailored solutions.
• A team player who can lead a team while building strong relationships across the organisation.

About us

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 542,000 customers using our award-winning platform propositions to manage assets totalling more than £86.5 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,450 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2024 named a Great Place to Work®.

Our perks and benefits

• Starting salary between £55,000 to £65,000 (dependent on experience)
• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service plus a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 6%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free gym membership
• Employee Assistance Programme
• Bike loan scheme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Loans for travel season tickets
• Death in service scheme
• Paid time off for volunteer work
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Professional qualification support
• Talent development programmes
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Casual dress code
• Access to a range of benefits from our sponsorship deals

Hybrid working

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.

If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.