Customer Marketing Activation Manager
About the Role
For our Business Unit Professional Hygiene we are looking for an ambitious Customer Marketing Activation Manager – based in Budapest, Hungary.
If you are passionate about delivering strategic marketing plans in collaboration with commercial colleagues and are driven by innovation in products across multiple B2B segments, then this could be just for you.
This is a full-time permanent opportunity reporting to the Customer Marketing Manager. We have a hybrid working model; your primary place of work will be our office in Budapest.
We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.
What You Will Do
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Recommend and activate omnichannel customer marketing plans, including offline and online elements, for selected strategic customers, including promotional campaigns, communications calendar, and product launch support for Hungarian market
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Building Tork brand Equity with distributors through delivering Tork brand presence at trade shows and exhibitions in collaboration with Segment and Sales teams
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Support the launching of product innovations and Segment/Brand campaigns following business unit strategy
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Secure deep understanding of the major components of the Tork Brand equity and become the advocate among sales force and distribution
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Provide support with budget management (inc. spend tracking), and campaign analytics (incl. campaign optimization and performance reporting)
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Manage local marketing agencies to secure development of customized content
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In conjunction with Sales, make recommendations to optimize customer’s product mix ensuring a robust marketing ROI, follow-up with corrective actions
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Be an active voice in the Region South-West Marketing team to strengthen our differentiated omnichannel approach - sharing content / best practices / learnings across the region to support local teams
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Responsible for coordinating and performing Product, Segment, Brand and Services training as well as loyalty programs for customers
Who You Are
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Having min. 3 years of B2B and/or B2C Marketing/Trade/Shopper-Marketing experience
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Experience in executing marketing plans with customers
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Having an enthusiastic approach to work with a strong sense of urgency and an open-minded approach.
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Being a self-starter who is keen to activate and implement local strategies whilst also ensuring full delivery.
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Highly customer focused, ideally having gained this from working within the B2B marketing environment
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Having extraordinary presentation and communications skills
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University degree plus education / certification in online marketing, search, and related courses are highly preferred
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Fluency in Hungarian and English languages is a must
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Having exceptional analytical skills
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Experience in working in a matrix, complex organization
What We Can Offer You
Our Professional Hygiene business unit is on an exciting, transformational journey towards shaping the future of the category. Our aim is to better serve customers’ needs by leveraging the power of digital, analytics, technology and a differentiated omnichannel approach. This is a highly visible effort, with significant attention and investment over a multi-year period. It requires new thinking, capabilities, and approaches to successfully “bridge” the activities that remain relevant today to the emerging ones required to win tomorrow.
As part of this effort, Essity continues to build a best-in-class team to help drive this vision forward!
We believe everyone's learning and professional development is unique and want to empower employees to reach their full potential in a winning culture motivated by a powerful purpose. Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic, and safer place.
Here, your career breakthroughs will change the future of professional hygiene and amplify your impact, in all the best ways. And you’ll change, too. You’ll be inspired by the best people in the game, and you’ll get to inspire people across the world as well!
Join us and be a part of the #1 Global Professional Hygiene company in the world!
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Application End Date:01 gru 2024Job Requisition ID:Essity247615
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.
Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
