Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The CRO Lead will be driving our testing initiatives with a focus on improving onsite KPIs like conversion and profitability. You’ll utilise your proficiency in A/B Testing methodologies across devices and channels together with our global partners in the US. As CRO Lead, you will be responsible for ideating, planning, implementing, and analysing A/B tests and campaigns at a localised level, using a host of data and testing platforms. You’ll also act as a beacon of excellence, sharing our findings throughout the Digital team as well as with the greater organisation.
This position is for a 6-month Fixed Term Parental Leave Cover.
MAJOR ACCOUNTABILITIES:
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Working closely with an external developer, manage the implementation of the testing roadmap, from gathering technical specifications, ensuring accurate tagging/tracking, setting up and performing the tests to drive the maximum return on investment for the EMEA Ecomm business
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Collaborate and inform on upcoming experiments with Global Product Managers and Global UX team. Identify potential testing conflicts and coordinate timing of execution with other teams.
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Manage an optimisation library to document test findings and share with the wider Digital team, translating insights into best practices and next steps for other teams to action upon.
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Conduct in-depth analysis into market performances, channels user journeys, pages performances, and deliver succinct, meaningful insights and actionable recommendations.
REQUIREMENTS FOR SUCCESS:
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Relevant number of years’ experience in Conversion Rate Optimisation, User Experience or in similar role in a retail brand or an agency.
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Creative and energetic teammate who has a passion for Experience Optimisation, AB Testing and Personalisation.
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Experience with using Optimisation tools such as Optimizely, AB Tasty or Adobe Target.
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Highly proficient with Google Analytics, Content Square, heat-mapping and playback session solutions.
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Strong statistical background to understand significance, sample size and frequentist methodologies.
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Basic HTML/CSS, JavaScript experience and a good understanding of Google Analytics tag and event tracking.
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Experience with Salesforce Commerce Cloud and Einstein A/B test functionalities is a plus.
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Thorough with excellent organisational and project management abilities.
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Strong ability to develop influential and collaborative relationships with the key partners and the team.
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Excellent knowledge of usability best practice and application to ecommerce environment.
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Experience managing people and working across multiple cross functional teams.
BENEFITS:
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Discount on the health insurance
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8% holiday allowance
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Flexible Working Hours
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Pension Scheme
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25 days Annual Leave per year
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Up to €250 travel allowance each month
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Hybrid working
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On-site Gym
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Employee Discount
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Work from-home allowance
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Home working equipment
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Sports subscription access
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Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Top Skills
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype.
We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content.
Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static.
But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
