Head of Partner CRM

As the Head of Partner CRM, you will play a leadership role within the Aristocrat Interactive Partner Managed Services Marketing team.
You will manage a team of dedicated partner CRM Managers who work directly with our partners’ marketing and brand teams to optimize the full player life cycle, including conversion, retention and reactivation. Your core KPI’s will be to improve customer LTV and retention while building lasting trust relationships with key strategic partners through performance execution, strategy and collaboration.

What You'll Do

• Focusing on the core business KPIs, develop and implement CRM programs that align to key moments of need within the customers’ journey based on insights from analytics.
• Lead the development of a comprehensive CRM strategy focused on managing and enhancing relationships with partners, ensuring alignment with business objectives.
• Oversee a team of CRM professionals responsible for partner engagement, relationship management, and support, fostering a culture of high performance.
• Build strong relationships with key partners, understanding their needs and business goals to deliver tailored CRM solutions that maximize partner success.
• Work closely with your peers to ensure a cohesive approach to partner management and seamless partner experience.
• Implement mechanisms to measure partner satisfaction, gather feedback, and develop strategies to improve partner retention rates.
• Provide training, mentoring, and professional development opportunities to the Partner CRM team, ensuring they possess the skills needed to excel.
• Monitoring partner brand performances and taking actions to improve KPI’s.
• Build and optimize smart customized funnels for segmented users in different life cycles.
• Develop and contribute to strategic CRM discussions with Partners and Aristocrat Interactive management.
• Responsible for the day-to-day management of the Dedicated CRM Team.
• Lead the strategy, development and execution of multichannel customer journey initiatives via deriving insights from post-campaign analyses, database mining, web analytics and test and learn initiatives to drive and optimize customer loyalty, retention, personalization and promotional strategies.
• Weekly/Monthly reporting – including, but not limited to, campaign results, customer counts, financial forecasts.
• Undertake strategic discussions on the vision of our key partners and how your team can feed into this vision, through delivery of our CRM capabilities.
• Developing Team Strengths and improving weaknesses.
• Identify Team Goals and evaluate team progress.
• Work together with the VP of Commercial to continuously improve our CRM proposition.

What We're Looking For

• You are dynamic, result-oriented combined with an entrepreneurial mindset.
• Strong communication skills and you are a team player.
• BA/BSc. in Marketing or equivalent – (Advantage).
• Proven leadership skills, ability to motivate and develop people.
• Hands-on experience analyzing Retention KPIs, building reports, and synthesizing insights for stakeholders.
• 3 years’ previous experience in a similar role – a must.
• Excellent time management and problem-solving skills.
• Ability to work to a tight deadline and under pressure.
• Experience in relationship management skills with 3rd party partners.
• You are responsible, detail-oriented, well organized, independent, able to learn quickly, a multi-tasking master, a team player & have great interpersonal skills!

Company Summary

About Aristocrat

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.

Our Values

• All about the Player

• Talent Unleashed

• Collective Brilliance

• Good Business Good Citizen

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