CRM Strategist

Squarespace is looking for a CRM Strategist to develop, implement, and refine cross-channel CRM strategies that promote engagement, retention, and loyalty. We are looking for a blend of strategic thinking, technical proficiency, and operational excellence. You will execute CRM campaigns across email, push, and in-app channels, working collaboratively with creative, product marketing, and audience strategy teams to deliver high-impact campaigns that align with Squarespace's goals.

You will possess strong technical skills, a passion for data-driven marketing, and the ability to manage complex projects.

You will work hybrid from our New York headquarters and report to the CRM Associate Director.

You'll Get To...

• Strategy & Execution: Develop and optimize CRM strategies across multiple channels, focusing on customer lifecycle engagement, retention, and revenue growth.
• Campaign Management: Build, test, and deploy CRM campaigns across email, push notifications, and in-app messaging, ensuring alignment with KPIs such as open rates, CTR, conversion, and incremental revenue lift.
• Dynamic Content Personalization: Leverage proprietary scripting languages to create personalized, dynamic content in emails, push notifications, and subject lines tailored to individual user behaviors and preferences.
• Testing & Optimization: Lead multi-variant (A/B) testing to continuously improve campaign performance across different audience segments.
• Cross-Functional Collaboration: Serve as a CRM expert across the organization, partnering with the Creative, Audience Strategy, Engineering, and Analytics teams to ensure campaigns are aligned with brand goals and business objectives.
• QA & Compliance: Oversee campaign QA processes to ensure content renders correctly across devices and platforms while maintaining compliance with regulations such as CAN-SPAM, CASL, and GDPR.

Who We're Looking For

• Experience: 1 or more years in a CRM, email marketing role with expertise managing campaigns across multiple channels.
• Technical Skills: Proficiency in HTML, CSS, and dynamic content scripting languages. Familiarity with ESP platforms (such as Iterable or Braze) and understanding of email best practices.
• Design: Strong eye for email design, layout, and current industry trends, with the ability to collaborate closely with creative teams to ensure visually appealing and on-brand campaigns.
• Project Management: Exceptional organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Compliance Knowledge: Understanding of global email compliance laws including CAN-SPAM, CASL, and GDPR.

Benefits & Perks

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 6 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

Cash Compensation Range: $70,500 - $90,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to receive an incentive award as part of their total compensation.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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