CRM Specialist

Posted 2 Days Ago
Be an Early Applicant
Pune, Mahārāshtra
Entry level
eCommerce • Logistics • Software • Analytics
The Role
Seeking a CRM Specialist to develop and manage CRM campaigns and customer segmentation strategies. Advanced proficiency in CRM tools and data analytics required. Responsibilities include implementing CRM campaigns, managing customer segmentation, and optimizing CRM processes.
Summary Generated by Built In

Job Description:

We are looking for a CRM Specialist to develop and manage our CRM campaigns and customer segmentation strategies. The
ideal candidate will have advanced proficiency in CRM tools and data analytics, with a focus on optimising CRM processes and generating
actionable insights.

Key Responsibilities:
* Develop and implement CRM campaigns
* Manage customer segmentation strategies
* Deploy CRM campaigns for multiple clients
* Continuously measure and optimise campaign performance
* Generate insights from data analysis
* Optimise CRM processes for efficiency and effectiveness
* Communicate clearly with clients to manage expectations and
deliverables.


Technical Skills:
* Advanced CRM tools proficiency (e.g., Klaviyo, Dot Digital, Mailchimp)
* Intermediate GA4 proficiency
* Basic Looker Studio proficiency
* Intermediate data analysis ability
* Basic Canva skills


Qualifications:
* Bachelor’s degree in Marketing, Business, or related field
* Advanced CRM certifications preferred
* Excellent analytical and problem-solving skills
* Detail oriented
* Effective planner
* Results Driven
* Strong collaboration and communication skills


KPIs:
* Campaign performance
* Quality and accuracy of customer segmentation and Impact on
campaign performance
* Insightfulness of campaign analysis
* Reporting accuracy
* Process improvement metrics

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The Company
HQ: Lehi, UT
501 Employees
On-site Workplace
Year Founded: 2013

What We Do

Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands.

Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.

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