CRM & Outbound Marketing Specialist at Joom Pulse

Joom Pulse is a data platform that provides analytics and recommendations for marketplace sellers. Its features allow you to review the most profitable products, know the estimated profit of buying directly from the supplier, discover the categories with the greatest growth potential and explore profitable ways to expand your business. Joom Pulse helps make e-commerce data easy to understand and efficient for all sellers.

Joom Pulse is one of the key businesses of Joom, international group of e-commerce companies that was founded in 2016 in Latvia. Joom also includes the following businesses: Joom Marketplace, a platform for shopping from all over the world; Onfy, a pharmaceutical marketplace in Germany, and JoomPro, a platform for cross-border wholesale trade. Joom’s offices are located in Latvia, China, Hong Kong, the USA, Germany, Brazil and Portugal. Joom Group has HQ in Lisbon, Portugal.

We are looking for a proactive, data-driven CRM & Outbound Marketing Specialist to develop and execute effective marketing campaigns, drive engagement, and enhance conversions through personalization and automation.

Responsibilities

• Develop and execute CRM marketing campaigns based on user data (product behavior, participation in conversion mechanics like demo or webinar etc.)
• Manage cold outreach Email and WhatsApp campaigns
• Constantly test hypotheses on lead acquisition, lead conversion, product usage increase, self-service sales
• Ensure high deliverability and engagement rates in email and outbound initiatives
• Manage users’ events data needed for CRM/outreach in a single platform
• Use automation tools, prepare technical specifications on required processes for dev/no-code teams
• Track, analyze, and optimize campaign performance, keep the docs on all active and past campaigns and hypotheses
• Collaborate with content creation, growth and product teams in creating campaigns and aligning outreach efforts with business objectives

Requirements

• Proven experience in CRM marketing or outbound lead generation within SaaS data platforms (preferably focused on small and medium-sized businesses)
• Proficiency with HubSpot, Kommo, or similar platforms
• Hands-on experience with outbound channels (cold emailing/WhatsApp Business), automation and personalization
• Ability to design and execute campaigns or provide clear, structured specifications
• Strong analytical skills to measure and optimize campaign performance
• Solid understanding of key CRM marketing metrics
• Excellent communication skills and ability to craft compelling outreach messages or create specifications on such
• Fluent English and Portuguese

We are offering

• CLT employment with all benefits according Brazil labour law
• Flexible working hours and 22 days of paid annual leave
• Extended health insurance for the employees, their spouses, and children, including dental care coverage
• 100% paid sick leaves
• Personal development: professional events, workshops, English classes, corporate library
• Daily meal allowance
• Annual team retreats

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