CRM & Lifecycle Manager (m/w/d)

Getsafe is the digital insurance company guiding people to make smart life choices and there by their side when the worst happens. Getsafe makes insurance simple, fair and accessible with its unique technological platform and all-in-one app. Our digital insurance replaces complexity and manual paperwork with smart assistants; customers can file claims or change their coverage in real time with just a few taps on their smartphone. Our expert consultants are ready to help with questions or choosing the best insurance tailored to any life situation. No German? No problem! Getsafe offers insurance and support 100% in English, so people can get covered, and get on with enjoying life.

Since launching in Germany in 2018, Getsafe has become one of the best-rated insurtechs in Europe, serving over 500,000 customers. Headquartered in Heidelberg, Germany, with an additional office in Berlin, the company employs more than 200 people. In 2021, Getsafe received its insurance license from Germany’s financial regulator, BaFin. With €120 million raised to date, it is one of Europe’s top 10 funded insurtechs.

 WHAT WE’RE LOOKING FOR:

We’re looking for a CRM & Lifecycle Manager to drive high-impact lifecycle campaigns and power our CRM execution with cutting-edge personalization, predictive intelligence, and automation. Working closely with our CRM Lead, you’ll play a key role in executing customer lifecycle strategies across Email, Push, and In-App channels - fueled by behavioral data, AI insights, and modern marketing technology,  leveraging CRM to drive engagement, retention, and long-term value.

This role sits at the intersection of Sales, Product, and Data. You'll translate user behavior and business goals into personalized journeys that retain, reactivate, and create long-term customer value. You’ll also be a key contributor in advancing our AI-powered CRM capabilities - from predictive modeling to dynamic content automation - making CRM not just reactive, but truly anticipatory and scalable.

This is a unique opportunity for someone who thrives in a cross-functional environment, bringing a high level of craft, ownership, and quality to their work.

YOUR MISSION:

• Execute and evolve data-driven lifecycle campaigns across our channels (Email, Push, and In-App) and all stages: onboarding, engagement, reactivation and churn prevention.
• Leverage AI-powered tools and predictive analytics (e.g. churn scoring, next-best-action models, send-time optimization) to personalize and optimize customer messaging at scale.
• Collaborate cross-functionally with Product, Data, Analytics, and Sales to ensure CRM touchpoints are aligned with product features and business goals.
• Build experiments and run A/B or multivariate tests to optimize messaging, targeting, and timing - and continually improve performance through iteration.
• Track and analyze key CRM KPIs (retention, conversion, CLTV, engagement) and generate insights to feed into future strategy.

ABOUT YOU: 

• 3+ years of hands-on experience in CRM or lifecycle marketing, ideally in a digital-first, product-led fintech, insurtech, or fast-paced e-commerce environment.
• Strong track record of building and optimizing multi-channel campaigns using modern CRM tools (e.g. Customer.io, Braze, Iterable, Salesforce Marketing Cloud).
• Skilled in segmenting audiences and deploying personalized journeys based on customer behavior, lifecycle stage, and value.
• Confident working with A/B testing frameworks, running experiments, and iterating based on results.
• Excellent communicator with strong stakeholder skills; able to collaborate effectively across teams (Product, Engineering, Analytics, and Commercial).
• Nice to have: Experience designing CRM programs for loyalty, referral, or upsell, especially in financial services or insurance contexts.

 GETSAFE PRINCIPLES: 

Customer Empathy 🤝
We simplify insurance by aligning our vision with every interaction, maintaining transparency, and building togetherness and trust with our customers.

Absolute Ownership🔛
We pursue excellence relentlessly, taking full ownership, and ensuring everyone knows their role to contribute to our mission.

Day One Mindset 🌱
We strive to continually act as pacemakers, constantly optimizing, thinking ahead, and inspiring greatness to build a scalable and impactful future.

Driver Team 🏎️
We communicate effectively, collaborate positively, and drive success as equals, united by respect and an inspiring mission.

 YOUR BENEFITS:

Your Journey With Us:

• Join us in Berlin or Heidelberg and be part of our hybrid culture, with the flexibility to work remotely.
• Be part of our growth journey through our Employee Stock Ownership Program (VSOPs), where you can claim your stake in the company and share in our success.
• Celebrate with us at regular team gatherings, including company strategy weeks, onsite events, local meet ups, seasonal celebrations, and after work socials.

Flexible Benefits:

• Monthly €50 flex benefit budget, allowing you to choose what suits you best - whether it’s for your Deutschlandticket, lunches, or remote setup.
• Monthly Getsafe insurance voucher to safeguard what matters most to you.
• Workation for 90 days within the EU, giving you more freedom to balance work and travel.

We Believe In:

• Balance: 30 vacation days - enjoy 28 regular days and 2 special days - your birthday and half days on December 24th & 31st.
• Growth: Benefit from our annual €1,000 development budget to invest in your personal and professional growth.

Getsafe is growing and we're excited about our ambitious goals. Curious to hear more? Getsafe has been recognized as a Kununu Top Company for 2025! Check out our Kununu and Glassdoor page to hear first-hand experiences from the people who know us best - our team.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status or disability status.

Interested? Let's chat!