CRM Automation Specialist

Posted 8 Hours Ago
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Cape Town, Western Cape
Senior level
Marketing Tech • Software
The Role
As a CRM Automation Specialist at impact.com, you'll focus on enhancing customer communication through CRM automation, managing marketing email processes, and integrating data sources. Responsibilities include establishing data hooks, optimizing email workflows, building event-based triggered emails, and collaborating with various teams to improve email capabilities.
Summary Generated by Built In

The Company

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal and Fanatics visit www.impact.com.Why this role is exciting:

Working at impact.com as a CRM Automation Specialist is an exciting opportunity to be part of a cutting-edge, fast-growing company at the forefront of the partnership economy. With a focus on innovation, impact.com provides a dynamic environment where your expertise in CRM automation can directly influence global marketing strategies and drive customer success. You'll collaborate with talented professionals, leverage advanced tools, and have the chance to shape automated workflows that enhance customer relationships and optimize business processes. Plus, impact.com’s culture promotes growth, creativity, and making a meaningful impact on a global scale!

What you will be doing:

  • Partner with Data Enablement to establish and maintain two-way data hooks for ipost, marketo, sendgrid, intellum, and our internal data sources. 
  • Partner with Data Enablement to create and maintain a unified outbound email reporting dataset across all ESPs. Ideally, the unified view would include Salesforce, Hubspot, and Outreach communication. 
  • Establish unified preference center, ensure subscription preferences are collected & applied correctly across all ESPs.
  • Build and maintain event-based triggered emails.
  • QA and troubleshoot customer communications to ensure they are responsive, device-friendly, trackable, and functional
  • Build advanced scripting for dynamic content capabilities.
  • Consult/Execute advanced CSS, HTML development.
  • Manage marketing email tech processes and platforms (provisioning, utilization, upgrades, troubleshooting).
  • Merge and simplify our Email tech stack under fewer ESPs and SAAS solutions.
  • Partner across Data Enablement, Engineering, Product, Data Science to define requirements, and architect and implement new email capabilities.
  • Partner with Product & Engineering team to ensure seamless transactional email customer experience.

Does this sound like you?

  • Salesforce and or Marketo experience
  • Verifiable experience with Google Suite (docs, sheets, slides, data studio) Confluence, Slack, and WordPress.
  • JSON, CSS, HTML, PHP, SQL, email coding. 
  • Proficiency in marketing automation technology.
  • Deep understanding of Anti-Spam best practices and legislation.
  • Outstanding written English skills.
  • API experience is a plus.
  • Proactive, professional, and detail-oriented.
  • Time management and organizational expert.
  • Bachelor's degree in Marketing, or relevant field.

Nice to have:

  •  Affiliate & Partnerships Industry Fundamentals Certification by PXA

Benefits/Perks:

  • Unlimited PTO policy
  • Take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both
  • Training & Development
  • Learning the advanced partnership automation products
  • Medical Aid and Provident Fund
  • Stock Options
  • 3-year vesting schedule pending Board approval
  • Internet Allowance
  • Flexible work hours
  • Casual work environment

Impact is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

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Top Skills

CSS
HTML
The Company
HQ: Santa Barbara, CA
1,247 Employees
On-site Workplace
Year Founded: 2008

What We Do

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

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